Pay Per Click Search Engines are the top Internet marketing tools,Written by Kevin OHara
Pay per click search engines are not being used just for sales in now time frame anymore, they are being used by large and small companies alike to build a business identity that their customers will remember. When you pay for placement on a search engine to get visitors to your site most small businesses are hoping those visitors turn into immediate sales, or instant gratification. What you may not expect, however, is most of larger companies are advertising on search engines to increase long term brand awareness.Kevin O’Hara President of buzzseek.com comments, even though pay per click or pay per performance advertising using a search engine is more commonly thought of as a short-term marketing, more businesses are looking at long term benefits from paying for placement on top search engines. Large and small company’s alike track immediate sales to justify spending on pay per click advertising but they are also trying to create long term identification, that should be secondary objective. People with Internet access find new products or services by searching web through
| | When Advertising Online Pay-Per-Click Search Advertising Should Be Your First PriorityWritten by Kevin OHara
There are a variety of advertising options available to online business owners small and large. There's traditional banner advertising, text ads, popups and popunders, and pay per click search engine advertising. For just about any business looking to advertise online, pay-per-click search listings should come first before advertising elsewhere. They are foundation of online advertising plans, delivering most precise targeting.The way Pay Per Click Search Engines work are that search engines allow advertisers to list their site within their search results on a pay per click basis. Advertisers bid on keywords or keyword phrases based on a bidding basis. The highest bidder will then have their site ranked #1 in Pay Per Click Search Engine results for a certain keyword followed by second and third highest bidder for same keyword. When a visitor does a search in Pay Per Click Search Engine and clicks on an advertising listing, advertisers account will then get deducted for that click. The benefit to this advertising method is targeting. Targeting is essential to any marketing online. In order to be effective, ads have to reach right people. Pay-per-click search engine advertising lets you capture these people while they are actively seeking out your product or service. By listing your product or service using a specific keyword you capture your target audience and pre-qualify them with your ad at same time. By time visitor is on your site, you already know they are looking for your product or service and have an interest in your particular offer.
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