Pay Per Click Search Engines - A Fundamental OverviewWritten by Kirk Bannerman
Forbes magazine reported that pay per click ads accounted for $1.4 billion in 2002 and are expected to increase to $8 billion by 2008. The fundamental core elements of a successful pay per click program are constant monitoring, analysis, and refinement.
Pay per click search engines offer a way to buy your way to top of search results for any term you wish. With proper management, and a clear focus, pay per click search engines can offer some of most well targeted and economical advertising on Internet.
Pay per click advertising works through a bidding process, and ads appear prominently on results pages of search engines such as Google and Yahoo. The highest bidder for a particular word or phrase receives top placement, and depending on engine, top three to five bidders also generally also receive placement on first page of unpaid search results.
Fundamental questions to be addressed when formulating a pay per click search engine strategy include following:
1). When is top pay per click bid necessary for highest conversion, and when will bidding for a second or third place position create a more attractive return on investment (ROI)?
2). How can you keep your PPC bids from cannibalizing your search efforts on other (non pay per click) search engines?
TELL ME YOUR WHAT AND WHY -- AND I'LL SHOW YOU HOWWritten by Charles Lalonde
TELL ME YOUR WHAT AND WHY-- AND I'LL SHOW YOU HOW By Charles Lalonde In Internet Marketing and Home-Based Business community, there is no shortage of credible experts who will teach you HOW to build a financially successful business. Why then is percentage of people who take these courses and who actually go on to build a financially successful business so low? A clue for answer to this disturbing fact can be found in a quote by Mark Twain: "I can teach anybody how to get what they want out of life. The problem is I can't find anybody who can tell me what they want." My experience with thousands of entrepreneurial and sales individuals has verified truth of this statement. For example, while teaching a course (at a large College) for people who had chosen to start their own business, there were very few who could tell you specifically, and with passion, WHAT they wanted from their business and WHY they wanted it! You might be saying at this point, I know exactly WHAT I want from my business-success and lots of money. This sounds reasonable enough...who doesn't want to be successful and make a lot of money? The problem is these desires are too nebulous and they lack a meaningful purpose to keep you motivated through challenging times. If you doubt this statement, listen to what Albert E. N. Gray, author of "The Common Denominator Of Success", says on this subject: "Many men with whom I have discussed this common denominator of success have said at this point, "But I have a family to support and I have to have a living for my family and myself. Isn't that enough of purpose?" No, it isn't. It isn't because its not a strong enough of a purpose to make you form habit of doing things you don't like to do. For very simple reason that it is easier to adjust ourselves to hardships of a poor living than it is to adjust ourselves to hardships of making a better one. If you doubt me, just think of all things you are willing to go without in order to avoid doing things you don't like to do. All of which seems to prove that strength, which holds you to your purpose is not your own strength but strength of purpose itself."