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Pay Per Click Search Engine Marketing - Starting A Campaign By Martin Lemieux - Smartads President

Pay per click advertising is an on-going and growing arsenal for all entrepreneurs world wide. Whether your have a small business or a large business, buying a search engine placement is definitely way to go.

Why fight a never ending battle against some of worlds best webmasters who have years of experience and are deticated to search engine placement 24 hours a day, 7 days a week?

Don't fight battle, win battle by utilizing pay per click search engine marketing!

1st Thing 1st: Testing Your Market Place...

If you've never attempted a pay per click campaign, a good idea is to start with a small budget in order to test your market place.

The key is to find what your potential customers are searching for. There's no better place to test that out by going to Google. Google allows you to pay for a small ad off to right within a small green box.

Huh? If you've never seen these small ads within Google, go to: http://www.google.com

If you type in "web design" in google's search engine, you will no doubt get regular results on left, as well as a list of small ads off to right within small green boxes.

Underneath small green boxes, you will see a link that says; "Place your ad here". Another route is by going here: http://adwords.google.com

Please do yourself a favor and deticate yourself to a small ad within Google in order to learn ropes and utilize an inexpensive way to some fabulous research information.

You'll want to determine how much you are willing to pay for 1 month. It could be as low as $20, but I recommend starting out with $50.00 to start your 1st campaign.

Try coming up with an ad that's catchy and to point!

Ex. Legal Services

Get A FREE Consultation! Legal Services in Ontario legalservices.com

After that you need to predetermine "Key Phrases" you think that your potential clients are typing in Google when it comes to your product or service.

EX. "Legal Services".

When Google asks you to enter your key words or phrases, you might want to try entering something like this....

1. Legal Services 2. Lawyers in Ontario 3. Law Services 4. Lawyer Services 5. Lawyer Services in Ontario

Try using as many as you can think of... Google will later show you most popular key phrases compared to key phrases that don't work at all.

Unlike other interactive marketing avenues, such as website and email, desktop is virtually free of advertisements and promotional materials. The desktop is competitor free and just waiting to be claimed.

The advantages of desktop search are not limited to Google and their major search engine competitors though. Any website with search technology can take advantage of this new marketing channel including e-commerce and shopping websites, reference sites, online magazines and news sites, and more.

So, if you have content on your site that visitors or clients are interested in searching through on a regular basis, what better way to keep them coming back for more than offering them a desktop search tool? If you could offer them a useful downloadable desktop search application, you could ensure that they will remember you and search your site before your competitors.