Pay For Position Search Engines: A Source for Inexpensive, Targeted Traffic Written by Simon J. Marcantonio
Pay for position search engines, also known as pay for rank or pay per click engines were pioneered just a few years ago by Goto.com. In beginning, Goto.com was disregarded by many Internet experts who were confident that Webmasters would not choose to pay for a search engine position. At that time, assumption was valid, given that most popular search engines accepted new sites into their listings free of charge.
Several years later, however, Internet is a radically different place. Many big player search engines are struggling to break-even financially, their listings are populated with spam, which over time has forced many worthy Websites to accept low rankings or even to being banned for using one too many keywords on wrong page.
The Goto.com principle is simple -- you pay to be listed. To many Webmasters this seems a terrible proposition at first glance, however after further investigation, Goto.com clients discover a flexible system that gives them far more control over their listings than was previously achievable.
To be listed at Goto you need to create an account, deposit an amount of your choosing (there is usually a minimum of $25) and create your listings. Listings consist of titles, descriptions, your Website address, keywords, and most importantly, a bid amount. The bid amount is amount of money that will be deducted from your account every time a searcher at Goto clicks on your listing.
The amount you bid is usually determined by amounts other Webmasters are bidding for chosen keyword(s). So, if number one bid for 'health' is $0.90 then you would need to bid $0.91 to become top ranking site when someone searches for that keyword. You could also bid $0.89 and be listed in second place, which is still very effective.
==> Competition For Goto
The success of Goto.com is a problem for Webmasters with a small advertising budget. The bid amount for health keyword above is just one example. In reality, popular keywords on Goto.com can fetch as much as $3 or $4 for top spot. Enter competition. Newer pay for position search engines such as Kanoodle and FindWhat have less traffic than Goto, but at same time cost of achieving a top listing is within reach of many Webmasters. The cost of being listed within top five positions at one of these newer engines can be reached by almost anyone.
==> Regional -- A New Marketplace
New, regional, pay for position search engines are emerging. Currently, United Kingdom with its large base of online users has most choice, with some regional engines offering to list national and international sites. The regional search engines are allowing international entrepreneurs access to markets that were previously difficult to reach -- giving a new lease on life to affiliate programs, content sites and other Web services.
Achieving Top Rankings With the Search EnginesWritten by Ralph Tegtmeier
It's "promote, promote, promote" all way. Cut up your activities into small, easy to handle chunks.
- First comes content (no point if you haven't any, is there? :-), optimizing your pages for search engines, checking your HTML code, etc. - Next, submit to engines. Sign up with link populartiy programs if your site qualifies. Find a selection here: < http://fantomaster.com/fasmbres01.html#linkpop > - Upgrade your site to an info hub by offering prime outgoing links - such as a search engine portal. This will help boost your site's ranking with search engines. Contrary to popular opinion, linkage counts both ways, incoming and outgoing. Check out this free distributed search engine portal: < http://searchenginebase.com/ > The signup page is here: < http://searchenginebase.com/sbfreeportal0.html > - Participate in discussion forums. - Promote on Usenet via your sig file if you can answer (or ask) questions in areas your are either proficient or at least interested in. - Check your rankings regularly. - Also, your linkage. - Generate lots of fresh, useful content. Keep your blatant marketing activities on economy drive (pardon pun), be subtle about your promotion. Far too little subtleness/subtlety around in these blaring, excitement driven times! People will notice, will favor: less dumb hysteria, more openness, honesty. Admit to mistakes if you make them (as you're bound to), but don't cringe, don't give impression