Pay-per-Click Marketing Copy: Tactics to Avoid

Written by Dave Felts

The marketing message you send will influence who clicks on your PPC ad and why they click. Your goal in writing ad copy should be to put yourself inrepparttar mind ofrepparttar 150738 searcher and present an ad that will give themrepparttar 150739 information they need to make an informed decision as to whether or not you offer what they want. The goal is not to get clicks,repparttar 150740 goal is to get qualified clicks.

Ad strategies to avoid:

Free is a meaningless word and invokes skeptecism. Consumers are smart enough to know that nothing, ever, is really free. While you might increase your click rate,repparttar 150741 clickers aren't going to be people looking to spend money, they are going to be people looking to see if it really is free. Aboutrepparttar 150742 only Free that works is Free Shipping, but if you drive a consumer to your site on a Free Shipping message and then present a qualifying amount to get it, you risk irritating them and wasting your money. If you need to order $50 for free shipping, say so. 'Free Shipping on $50 or more'.

Listing a Price
Don't list a price unless you absolutely, positively haverepparttar 150743 lowest price. Nothing is worse from an advertising perspective than listing your widget for $19.99 when you're right next to an ad that listsrepparttar 150744 same or comparable widget for $17.99. Plus, if you list a price and your prices changes, you're going to have to go back and edit all your copy. A 'Starting From" price can work, but only, again, if you haverepparttar 150745 lowest price and only if you don't mind editing ifrepparttar 150746 starting price changes.

10 Highly Effective Ways to Increase Traffic to Your Website

Written by Ben Chapi

There are many ways to promote your website for free online. Here are 10 highly effective strategies you can use right now.

1. Write articles or free reports for other webmasters to publish and put your website address inrepparttar by-line. If you write good content, your articles will be published and many readers who like your article will go on to visit your website.

2. Arrange a Joint Venture partnership with List owners and Webmasters.

3. Add your ad or website address to your email signature. This way, every time you send an email, you'll be promoting your website.

4. Exchange Links with Other Webmasters. This is another effective strategy for generating targeted traffic to your website for free. It involves contacting other webmasters for a possible link exchange partnership.

5. Add a blog to your site and Ping and other search engines. Pinging your blogs torepparttar 150568 search engines isrepparttar 150569 fastest way to getrepparttar 150570 search engine robots to visit your blog and attract new visitors to your web site.

6. Submit your blog address to blog search sites and directories. You can submit your blog's URL to websites such as Technorati, Daypop, Blogdex and Popdex. For a complete list of websites where you can submit your URL, go to

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