Pay-Per-Click Advertising – The Basics

Written by Halstatt Pires

Search engine optimization can take a long time to show results. The Google sandbox alone can delay optimization results by 6 to 8 months. So, what can you do to get traffic while you wait? Pay-per-click [“PPC”] campaigns fillrepparttar time gap. This article discussesrepparttar 144183 basics of PPC advertising.

What Is A PPC?

A PPC search engine allows you to bid for placement in search results. Search engines such as Google, Yahoo, MSN, AOL and most others bolster their organic search results with sponsor advertisements. If you search on Google, links in blue acrossrepparttar 144184 top andrepparttar 144185 little ads downrepparttar 144186 right side ofrepparttar 144187 search results are PPC listings. In one form or another, similar listings appear on every major search engine.

How Does It Work?

When you use a PPC, you will bid for placement inrepparttar 144188 search results under particular keywords. Instead of optimizing your site to appear high inrepparttar 144189 listings, you simple pay forrepparttar 144190 position. While this may sound great, keep in mind you are paying forrepparttar 144191 listing and have to watchrepparttar 144192 return on investment closely.

To get started, you must open an account withrepparttar 144193 PPC in question. The two biggest PPCs are Google Adwords and Overture. You will need to register withrepparttar 144194 PPC, provide a credit card number and, depending onrepparttar 144195 PPC, deposit money intorepparttar 144196 account. Next, create ads with a title, body text and link torepparttar 144197 landing page of your site. The title of each ad should correspond to a particular keyword you want to promote. If at all possible, includerepparttar 144198 keyword inrepparttar 144199 actual title. Finally, you will be asked to bid on placement inrepparttar 144200 search results.

Bidding for placement is not as simple as it my sound. Ideally, your ad should be inrepparttar 144201 top 3, but never belowrepparttar 144202 10th position. This has to be balanced, however, byrepparttar 144203 return on investment ofrepparttar 144204 campaign. If you sell a product that produces a $10 dollar profit per sale, you probably can’t afford to pay $.90 per click. If your site converts 1 visitor out of every 100 into a sale, you will spend $90 for every sale. Obviously, that is going to work out very well. The one caveat to this situation is a business with reoccurring revenue.

Promote Your Site Directly

Written by Lee Munson

Set your site onrepparttar right trajectory by submitting it to every directory!

Webmasters acrossrepparttar 143769 globe are involved in a race torepparttar 143770 top ofrepparttar 143771 search engine listings. Everyone has their own set of racing techniques that they swear by, some work well, some not so. However, one thing is certain; if you want to get torepparttar 143772 top ofrepparttar 143773 rankings you need inbound links to your site. But how do you get inbound links? Well, you could buy them. That gets pretty expensive. For many keywordsrepparttar 143774 top ranking sites have hundreds if not thousands of inbound links, so unless you have a MEGA promotion budget then you will have to find another way. Writing articles and submitting them to resource sites (such as those listed at... is another way to get many inbound links. However, not everyone is an aspiring modern day Shakespeare and not everyone hasrepparttar 143775 time to research, write and then submit articles. Okay, so you don't have Bill Gates' bank balance and therefore cannot buy allrepparttar 143776 links you need. You lack eitherrepparttar 143777 expertise orrepparttar 143778 time to write articles. What can you do? Don't panic! The secret lies in two words, music to your ears andrepparttar 143779 answer to your inbound links dilemma... Directory submission.

"Set yourself daily targets..."

Inrepparttar 143780 race torepparttar 143781 top ofrepparttar 143782 search engine rankings directory submission has to berepparttar 143783 isotonic sports drink. Submitting your site to directories will boost its performance immensely. There are hundreds of high quality free directories available. This means that your wallet will be untouched byrepparttar 143784 process. Earlier, we discardedrepparttar 143785 idea of article submission as too time consuming, doesn't directory submission take time too? Yes. Not much but it does take time. The most time consuming job would be findingrepparttar 143786 right directories to submit to, however, conveniently other kindly webmasters have already done this for you. A number of quality free directory lists exist onrepparttar 143787 internet but I would recommend ( That site listsrepparttar 143788 directories alphabetically, this means that if you're too busy to submit to allrepparttar 143789 directories at once then you can take it a couple of letters at a time. Set yourself daily targets i.e. today I will submit my site torepparttar 143790 directories under A, B and C and tomorrow I will do D, E and F. This way you will get your site listed on every directory onrepparttar 143791 list in no time at all. Alongside each listing is a measure ofrepparttar 143792 popularity ofrepparttar 143793 directory (Google Page Rank), this means that if you are short of time you can selectrepparttar 143794 more highly ranked directories to submit to first.

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