Pay-Per-Click (PPC) advertising is one of
most cost effective (and just plain effective) ways to get laser-targeted traffic to your website. For just pennies per click you can have your offer placed in front of only those people who are truly interested in what you have to offer.There is a problem with PPC however. Return On Investment (ROI) can be quite low if your ad campaigns aren’t designed properly. In a nutshell, you need to make sure that enough people who click on your ad make a purchase to allow you to end up with a healthy overall profit!
Here are a few tips for maximizing effectiveness of your PPC ad campaigns:
1 – Write clear and concise ad copy that tells potential customer EXACTLY what she will find after link is clicked. Since you have to pay cash for each and every click, you want to limit clicks to those people who are truly interested in what you’re offering!
2 – Be creative with keywords but be precise in ad copy. While you want ad copy to be very precise in describing your offer, you want as many people as possible to see ad in first place.
Using several variations of wording in your key phrases and synonyms for your keywords you can ensure that your ad will be displayed for a wide variety of search terms. Then your laser-targeted ad copy will “weed out” those who just aren’t interested in your particular offer.
