Parts is Parts

Written by Peggy Hazelwood

When you write a book, or even a report or paper, sometimes a detailed plan can make allrepparttar difference between doing a thorough, well thought out job and making a mish mash of allrepparttar 129534 parts and pieces.

Presenting a simple, easy-to-follow book will allow your readers to concentrate on what you're saying instead of struggling with followingrepparttar 129535 parts ofrepparttar 129536 book.

Open any nonfiction, how to book and follow along with these parts. Most of them are found in most books:


Front Matter - includes some or all of these parts: Title page, Copyright page, Dedication page, Preface, Introduction, Table of Contents. Title Page - includesrepparttar 129537 same information asrepparttar 129538 cover but in a word processed version, usually without graphics.

The page number forrepparttar 129539 Title Page is Roman numeral one (i), butrepparttar 129540 page number does not appear on this page. The back ofrepparttar 129541 Title Page is page number Roman numeral two (ii), but again it's not numbered. It is blank.

Copyright, Dedication pages, etc. - continue numbering using Roman numerals, front and back. Again, these pages are unnumbered.

Preface or Introduction - if applicable, addrepparttar 129542 Preface or Introduction here and userepparttar 129543 next Roman numeral available and begin numberingrepparttar 129544 pages. That is,repparttar 129545 page numbers first appear here if you have a Preface or Introduction that is part ofrepparttar 129546 Front Matter.

8 Tips for Writing A Knock-Em Dead Headline

Written by Kris Mills

There are so many elements that play a very important part in every ad, sales letter, brochure or any piece of business communication that you write. And one ofrepparttar most important elements isrepparttar 129532 headline.

The headline of your piece will either makes your reader so excited they’ll want to readrepparttar 129533 rest of your ad, letter etc. or it will make them switch off completely.

Here are some tips to help you do that.

1. Flag down your reader

If your product or service appeals to a select group of people, a great way of grabbing their attention is to flag your reader down. People like belonging, They like identifying themselves with select groups so by flagging that interest group in your headline, you’ve instantly attractedrepparttar 129534 attention of your target group.

2. Promise your reader a benefit

Some ofrepparttar 129535 most successful headlines convey something unique about a business.

Are yourepparttar 129536 only business in your field that does something thatrepparttar 129537 others don’t do like offering something for free or giving extra service and so on.

What do you do that your competition doesn’t?

Do you go through a 43-point checklist with your customer to make sure you are doing a good job?

Do you use a revolutionary process that saves your client time, money and does a better job?

Have you studied for 20 years withrepparttar 129538 world expert in your field? (If you have, certainly include it inrepparttar 129539 headline but you must show how this expertise will benefit your reader).

If you do something that makes you stand head and shoulders above your competition, use it in your headline. Likewise, if you’re offering your clients something truly outstanding, mention it in your headline.

3. Userepparttar 129540 word ‘you’

The most important word inrepparttar 129541 English language when it comes to advertising isrepparttar 129542 word ‘you’. It helps your reader relate to what you say. It helps them involve themselves in your selling message. This factor comes back torepparttar 129543 fact that most people are ‘me, me, me’. If you can talk ‘you, you, you’, you’ve got their attention.

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