If you are always on look out for a money spinner, sometimes you'll find them pop up in most unlikely of places.A Herd Of 45,000 Website Visitors That Didn't Cost Anything...
In September 2003 an amazing turn of events led to a massive flood of media coverage, which in turn sent a stampeding herd of free visitors to a brand new website.
Leonard Richard is a 52 year old farmer living down under in Victoria, Australia. He was out and about on his farm not too far from his house, when a branch fell and hit him hard on his head.
Leonard estimates that he must of been out cold for at least half an hour and was in a really bad way.
As luck would have it, Leonard's pet kangaroo called Lulu, discovered him and helped to raise alarm. I didn't realize this myself, but kangaroo's can make a kind of barking noise. The persistent and somewhat out of character barks from Lulu eventually managed to alert Leonard's family in his house nearby.
It's uncertain but Leonard thinks that Lulu may have also turned him on his side to keep his airway clear, although I'm not sure whether I believe that bit. Leonard was airlifted by helicopter to nearest hospital.
Lulu was credited with saving Leonard's life. The news of Lulu 'life saving' kangaroo soon spread. The RSPCA decided to give Lulu a very rare bravery award which resulted in a lot of media interest.
A Quick Thinking Entrepreneur...
On other side of Australia, a quick thinking entrepreneur and website designer by name of John (sorry that's all I could get), got in touch with Richard's family and offered to set up a website for them free of charge.
They would then be able to share their story across globe. The website didn't go live until April this year, just before RSPCA officially announced award. This was when media frenzy whipped up a real pace and website was literally flooded with visitors. So many, that they had to shut site down and upgrade servers. You can view site here:
http://www.luluthekangaroo.com.au/
An Opportunity To Bring In Some Cash
If you look at site, they've managed to take advantage of all this traffic by adding a few money spinners on site.
- They've got a small banner for GoDaddy website hosting, and they also adapted it to feature a picture of Lulu as part of banner animation (nice touch).
- They're selling T-shirts with a picture of Lulu on them promoting world peace.
- They have put together an ebook detailing all events up to and after accident.