Part 2-Using Keywords in Body: Put Them Here, Put Them There, Put Them Everywhere! By: Janet L. Hall
PLEASE NOTE: All HTML code in this article is placed inside ( ). I've done this because some people receive their email as HTML and they might have problems receiving or viewing without ( ). You WILL NOT put YOUR code in ( ).
Image TAGS are a great place to “plug” in some of your keywords but be careful not to use too many images on your pages. Why? Too many images can slow loading process of your page to appear. Your visitors don’t want to wait, and WON’T, if you have packed too many images onto a page. They will move onto your competitors, getting what they came looking for, information, and NOT images.
I use FrontPage to create my pages on my web site; however, FrontPage DOESN’T automatically include all information you should have in your Image TAGS that will aid in a quicker loading time. Nor does it place YOUR keywords in your Image TAGS. You have to take extra steps to insert them.
Let’s look at what a basic Image TAG looks like behind scenes in HTML:
NOTE: .imagetype is format, such as .jpg, .gif, or .tif that image was saved as. These are abbreviations for compression formats for graphics that help make small file size. .jpg is good to use for photos or graphics without text, and a .gif is wonderful to use for a tape or book cover that has text, such as title, that you want your visitors to be able to read.
Your images are placed in a folder or directory in FrontPage, usually called Images; although I renamed mine PICS. You should also name your folder or directory on your web host SAME. This consistent naming of folders will help save a lot of time and hassles.
So now I have another element in my code. It looks like this:
Continuing From Last Time: 5. Naming your Images: Search engines could care less what you name your images, they can't read them. 6. BUT they can read an ALT TAG, a place where you can insert a description for that image or your keywords. This will also allow visitors that have images turned off, to read what image is that they can’t see when page is loading. Go to http://www.overhall.com/contactus.htm and place your mouse pointer over image of me. A small yellow box will appear with text. This is what I typed into my ALT TAG for that image.