Pay Per Click tips will help you target specific audiences, reaching over 85% of all Internet users in a cost effective and immediate way. Over
last 3 years we have seen a growth in Pay-Per-Click (PPC) Search Engine model. This was initially fashioned by Overture, but has quickly been followed by a whole host of Pay Per Clicks.
The concept is extremely simple. You bid on words that surfers who would be interested in your website's content would use to search on. For example, if your website was about gardening...you may bid on words "garden care" or "lawn care" etc. When someone searches on words "garden care", search results are returned in order of bids placed; so a website with a 60 cents bid would rank higher than one for 55 cents and so on.
Obviously, you will want to make sensible bids that your business can sustain. The best way to know what is affordable is to look at your website stats of visitors against your sales. If your profit last month was $1,000 and you had 400 unique visitors your profit per visitor (PPV) would be $2.50. If you had 20000 unique visitors your PPV would drop to $0.50. This is a rule of thumb as not all visitors are equal - some visitors are more qualified than others and visitors from PPC Search Engines are often most qualified around. these Pay Per Click tips will help you.
PPC Search Engines are best valuable advertising currently available. If you write a good website and expert title and descriptions with your listings, qualifying your visitors is a relatively direct task. How can you make most of PPC search engines...great question and here are 5 more excellent tips!
1. Watch for Bidding Gaps What's point in bidding 25 cents for position 1 when 12 cents will do? Not a lot is answer, but I see it every day. In fact worse gap I saw was $11 when $1.03 would do. Make sure bid you make is sensible by closing bidding gaps. You can save a considerable amount of money by closing those bidding gaps. In fact this can save (or stretch) your budget by up to 70%.
2. Premium Listing...as easy as 1,2,3 PPC Search Engines often engage in alliances with "free" search engines so results are displayed across a "family" of search engines. As of writing this, Overture had numerous alliances, including with Alta Vista, Ask and Yahoo!. The catch is you need to show up in top 3 on Overture to be displayed on other search engines. You only pay for clicks directly with Pay Per Clicks you go with, so all other clicks from Yahoo! or Alta Vista etc. are free. Consider it a bonus.
