Paris Hilton? Your online marketing fails because you market as if you were Ms Hilton

Written by Christopher Kyalo


Are you Paris Hilton? Is your name instantly recognizable when mentioned anywhere inrepparttar world? Is your name always atrepparttar 124675 top of search engine’s most popular key word lists? Are people bound to react atrepparttar 124676 mere mention of your name anywhere? Are you Paris Hilton?

No?

Then why do you market online as if you were Paris Hilton? Why do you use intrusive, annoying pop up ads (even as software to stop pop up ads continues to get so popular.)?

In fact I find all online advertisements intrusions of sorts (except those about Paris Hilton),repparttar 124677 Internet is just not a medium designed to carry advertising. There is only one effective way to market online and it’s free (more on that later in this article.)

Despite rapidly dropping online ad rates and despite online ads repeatedly failing to show results,repparttar 124678 world is still not convinced about this fact. Folks are still desperate to lose a few more billions marketing online beforerepparttar 124679 truth finally sinks in, if it ever will.

Even when it is clear that offline advertising and promotion hasrepparttar 124680 greatest chance of creating online success, many online entrepreneurs seem to have missedrepparttar 124681 point. Byrepparttar 124682 way, even Paris Hilton did all her major “promotions” offline to have gotten this popular online.

So which isrepparttar 124683 only effective way to market online?

It’s by posting free articles loaded with valuable free information. Userepparttar 124684 resource box atrepparttar 124685 bottom ofrepparttar 124686 article to tell us whorepparttar 124687 hell you are and why I need to know about your miserable existence. Remember I’m only human,repparttar 124688 only people I want to know are those who’ll benefit MY existence.

Tell me who you are in an interesting article that is targeted directly at ME and that will have some valuable useful free information for ME. Then your article must tell me what I will gain from knowing you or your business.

An Easy Way To Write Articles To Promote Your Biz

Written by Ken Hill


If you're not a born writer, a simple way to begin writing articles to promote your business is to write list articles.

Your list articles could be a top ten list or top seven list that deals with a specific subject.

You could also write up a list of tips that deals with a broad subject such as marketing or promotion, and then add a catchy headline or title to your list.

Your list article could be without an introduction or you could write up a few short sentences or paragraphs to lead into your new list article.

With your introduction, write just enough to get your readers interested in your article before going into your list.

Some tips that will help you to maximizerepparttar success of your list articles are:

1. Make each tip informative.

You could tell your readerrepparttar 124674 benefit of using your tip, go into detail about how to use your tip, or define how your tip works if you're writing about something that is new to your reader.

One tip could simply staterepparttar 124675 benefit of using your tip, or you could tell your readerrepparttar 124676 benefit of using your tip and also how to use your tip.

The key is to provide genuinely useful information to your reader. If you're able to do this, you'll be able to get your articles published and achieve long term promotion of your business.

2. Write for your target audience.

For example, if you wrote a manual on e-zine publishing you could write up a list of ten e-zine promotion tips.

3. Use lots of white space.

Your articles will look cleaner and more professional, and you'll be able to keep your readers, including your skim readers, interested in your article.

4. Varyrepparttar 124677 length of your sentences.

Use short and long sentences to get your points across.

For example, if you have two or three short sentences in a row, you could transform these short sentences into one compound sentence.

You could also make these short sentences into one compound sentence and one short sentence.

5. Write your articles as if you are writing to one person or even talking to that person.

Writing your articles in this way will help you to add your personality to your writing, and make it feel like you're speaking directly to your reader.

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