We do a fair amount of direct mail – postcards, sales letters, brochures, etc. – to generate sales leads and provoke interest in our and our customer’s services. We integrate paper direct mail with our web presence to provoke ongoing interest using unique landing pages specific to each direct mail piece and routinely use sales letters to generate leads.

Provoking Ongoing Interest To warm suspects for sales opportunities what we do is create a direct paper mail piece – postcard, letter, brochure, etc. – and send it to a list of targeted employees at specific companies we’ve identified as part of a customer profile. We provide a unique URL to continue dialogue from a particular subject within a paper direct mail piece – in essence we ask a question in paper direct mail piece and answer question on a landing page. The landing page continues flow of information from printed source. We are careful to keep font, color, graphics, etc. same on landing page – this bridges paper direct mail to our web presence.

Example: We did a direct mail postcard for a customer not long ago. The piece begged question of how outside counsel spent their time; a graphic included two business people standing by a water cooler. The URL that continued dialogue of managing outside counsel was watercooler.customersdomain.com.

That person who just carried off your card could easily copy down all information they needed to have to use your credit card for as long as they could get by with it. Think of all times you use your card, handing it to people without thinking, but when it comes to internet, you are terrified to purchase a $9.99 item. When you think about it in these terms it doesn't make much sense, does it?

Think of it this way-why should you balk at putting your information into appropriate fields on an internet web site to purchase something, when you are handing your card, with no second thoughts, to someone you don't know and will probably never see again? Is is because you can SEE them face to face? Well, does that make them any more honest? No. Does that make your information any more safe? No. Did you know that when that person takes your card, they basically perform same actions with it that an internet seller would do. They transmit your information over either a telephone or computer line, get an authorization, and bring your card back to you. At least with an internet sale, your card never leaves your possession, and you don't run risk of leaving it behind in some shop or restaurant that you can't remember later when you are looking for your card!