Why in world should it be hard to reach a customer or a potential client ?
It should NOT be !
But with today's fast paced internet technology and introduction of new applications it is getting tougher to reach potential customer or regular clients.
I)EMAIL : Email has been a popular means of reaching your users, clients, co workers or just about anybody in world.
The problem over here are Spammers !
Most of emails received today by a person consists of 50% spam emails which means you get more spam messages in your inbox compared to genuine email which is actually meant for you.The answer to this were scripts like spam fighter and spam boxer apps.This has further created problems for email users as now a good percentage of email that was supposed to reach did not reach them.
II)Ip 2 Ip messenger : This interesting revolution had no barries.The user could just type in his message and range of ips and his message would directly reach ip addresses in form of a messagebox window.
The problem over here are Ip messenger spammers using applications like Ip broadcasting softwares.
To stop this a new software was introduced called Ip-spam blocker which actually blocks such ip advertisement messages.Also new operatings systems like Windows XP have introduced tweaks for such problems.
III)Rss and blogs : Blogs are a great way to create and reach your target audience.For every blog there is an rss.You can give away rss link to user so that users can add it to their rss readers.Your main aim should be to get user's attention and make your blog and rss at top rather than getting mixed in unlimited info filled blog world and rss readers.