It always fries my brains when I have nothing more creative to do with my time than visit a computer store. It is a bit like sending a Brit soldier to
gulf without any body armour. I am always caught between
friendly fire of spotty computer experts who start rubbing themselves up against a flatscreen thinner than a fagpaper while explaining
difference between 12 bit and 16 bit digital processing. The ears loosen from
moorings I start to suck my thumb and playfully kick
heels. Apart from
ugliness of computer furniture, I have very little to say about it all as it is not my chosen field. I might add that I find
odd transition of white to black monitors although some sort of fashion statement will not be changed purely to match
cushions in my house. That, suffice to say, is hardly more excitement than I can possibly bear. Who decides this bollocks? You and l just get used to black computers, and a brass 'wirewool' finish with pastel stencils will rocket into
market no doubt. What next, pewter printers and walnut keyboards? My friend usually swings by
computer shop while on his own errands because frankly, I would slip out of this dimension and straight into a coma if somebody tried to educate me on such matters.But what is it with designer packaging? I watched on
news recently about a certain 'Mr Big' who was arrested for peddling cheap DVD's and it would appear he owed his brief success to selling movies for about three quid and thus had very few complaints from his growing customer base. Now if an Asian asylum seeking entrepreneur can spot a corner in
market after just six years in 'Blighty' what does that tell you about our over-priced, over-packaged, over-hyped, etc etc products, whose manufacturers are surprised when a pirate industry springs up and takes 40% of
business?
Buying good quality contraband should be encouraged to force
real 'rip off' merchants to bring their prices down? Oops! Did I say that out loud?
This brings me to packaging. My froth about packaging is such a pet hate with me. I would love to hit
streets with a camera crew and see how many O.A.P's can get a Digital camcorder memory card out of its second skin before they croak or preferably just watch their wrinkly faces screw right up as I dust them occasionally.
These little suckers are only
size of postage stamp but live in this plastic crib that will withstand a thousand megaton blast. The shell is moulded and in comparison to
actual size of
product is
equivalent to an affixed playing card in
middle of
Old Trafford. Inside is a paper insert that has a splash of graphics promising you eternal life and a perpetual hard-on for your digital recorder.
It is a freestanding display that apart from its impregnability would be an ideal ice scraper for
car windscreen when your own credit card has already expired. I used carpet scissors in
end to chomp
plastic edging away, slither by slither, until I found
tiny card that was further cocooned inside another plastic sarcophagus. It's very own 'snap-to' and rigid wallet for easy carriage. To my horror I noticed I had extricated
card without checking
printed warning that 'should
product be unsatisfactory' that it had to be returned intact.
How do you know it is unsatisfactory until you have tried it? It's a memory card for a video recorder? You have to try it out first by taking it out of
package. I bet even
memory card would have remembered this.
Supermarket shelves groan with
weight of packaging when little of
product actually exists.
Rashers of bacon sat looking without hope in welded envelopes. Biscuits have to be guillotined midway up
packet to become liberated. Vacuum packed frozen goods with re-sealable 'fasteners' that refuse to clip together and end up slipping out and falling helplessly to
freezer floor. Petit Pois, sweetcorn or pasta that you try to open
top end and by some bizarre logic thus gives
signal for
arse end to burst apart with
force of a megaton bomb.
Audio tapes! (I mention these as I'm 'normally bias' anyway….) The cellophane that hermetically seals your boxes of tapes in case they are exposed to too much oxygen and need
tiniest forceps in
world combined with your own teeth to remove.
'Shrunkwrapped' pizzas that look like an artefact found by 'Timeteam' with all
cheese and already sparsely dressed toppings on one side only. That's right. I see you nodding! Leaving one, lonely, stray slice of pepperoni inhabiting
bald hemisphere making your TV dinner looking like a pimple on a bears arse. You can only imagine that
last Neapolitan left alone on
shelf forces you to buy it because it was constructed by a food operative that presumably serves breakfast at home to his or her family with a tennis racket.
Sandwiches that are 'front end loaded' for display purposes fooling
hungry buyer that
chunky filling continues throughout
entire breadth of
bread. Not so. A sneaky lift of
promising BLT reveals yawning expanses of nothingness, only if you can exhume it from
plastic prison first without it exploding over your 'laptop'.
Whole marketing and design departments spend a sh*tload of cash trying to create
most inappropriate packaging. Easter eggs for instance. Trees have to die to put a stupid piece of hollow chocolate into a coffin. What's wrong with a bit of bubblewrap? Who invented
polystyrene quaver and giant shoulders of
stuff protecting your new TV? At Christmas time my house is drifted inside to
rafters in
stuff. My garage becomes an arsonists' paradise until
dustman comes, with reams of cardboard, flat and corrugated, and
customary shower of polystyrene that after a light breeze can be found in every corner of every garden in my street for weeks to come. Chunks of
stuff, that if strapped together, would probably melt
polar icecaps and is chased, eaten and passed by small children and dogs (easily mistaken for those circular rice cakes but far tastier).
"Contents may settle".
What seems to be happening here, is
manufacturer is too embarrassed to say 'size does matter' and want you to believe that
50% extra FREE is
box size and nothing to do with what's inside. If you bought muesli that 'settled' does that mean you will be less disappointed at opening a half empty box? Does this apply to meanly filled yoghurt pots or boxes of fish that say "6 to 8" pieces? It's either 6 or 8? I don't like guessing games. If I go to my bank I don't want
teller to say to me when I want a balance, "You've got either sixty quid left or a fiver."