The Parthenon Principle, simply explained, is this: Have multiple pillars generate revenue rather than one or two. Your business could collapse if it's only supported by one or two income streams. Too many business owners gamble everything on a single revenue source. They often get attached to one type of marketing - and overlook fact that there are at least a dozen income streams they could access!

What may not seem obvious is this: more "pillars" you have, larger and heavier roof that you can support. The more income-generating methods you have, larger revenue roof you will have. Here I'll continue to open your eyes to what possibilities are, and what opportunities you might be missing

In previous article, I introduced you to 13 different pillars your online business could use to generate additional revenue streams. In this article I am oing to introduce you to twelve (12) additional pillars your online business can use to generate revenue.

As you go through these "pillars" think of ways that you can apply them for your business. DO NOT, at first glance, discard them and say they don't apply to you. Think instead of possibilities in how they COULD apply to you.

USP Most websites try to be many things to all people. That's a mistake. Instead develop a USP (unique selling proposition) that clearly defines who you are, what you uniquely do, and why your website is site of choice to visit. Your website should convey this USP throughout, stressing benefit of doing business with you. Don't be wishy-washy in your approach; be straightforward and sell. Hard. Clearly convince site visitors of benefits you can give them and do so by staying within a product or service niche. Less confusing, higher margins. Learn precisely how to create a USP at Jay Abraham's site: www.abraham.com/articles

Reciprocal links Surf web and find complementary sites to yours; send webmaster an email saying (a) you visited website, (b) complementing them on one or two specific things about site you liked, (c) and request a reciprocal link to your website. Keep a page on your site where you put links to other sites, however make sure that your visitors don't hit that page too soon in their visit to your website, leaving your website too soon!

Newsgroups Dejanews [www.dejanews.com] is primary website onramp to over 45,000 discussion groups. Now, don't get idea that once you find a discussion group, you can begin aggressively marketing your services. That's considered SPAM and will make you look really bad. Instead, participate in discussion groups relevant to your industry and customer demographics, adding to discussion in helpful ways, and let "signature" at end of your messages do your marketing for you. People will gradually get to know and trust you, visit your site, and do business with you

IRC IRC stands for Internet Relay Chat. IRC is a form of chat on Internet where you can enter channels (rooms) and have real-time discussions based on topic that channel generally discusses. You can also create your own channels and hold text-based conferences with Internet users all over world. Use same policy about IRC as you use for Newsgroups; be helpful but not overly obsessed with pitching your products. Over time, other channel members will come to recognize your expertise and inquire privately about your business. See www.IRC.net for a more detailed explanation of how IRC works and how to get in.