P is For ProcessTrading Links - Any Real Value?

Written by Gail Hornback

If you manage a website, then you know that trading links with other sites is said to be a valuable method of promoting your website, and getting more traffic. Butrepparttar true value of it really depends on how you go about it. We receive at least one or more "form letter" emails every day, telling us that one of our sites has been visited, and our link has been added to their site, with a request to returnrepparttar 125228 link. These are from automated link trade programs that list hundreds, even thousands of sites, categorized in various ways. My guess is that these pages of links are not perused very often. I don't spend any time looking through them. Do you? In fact, when I receivedrepparttar 125229 most recent "form letter", I went torepparttar 125230 page to check out my link. I found it after scrolling to repparttar 125231 bottom ofrepparttar 125232 page. It was there, alright. Butrepparttar 125233 description wasrepparttar 125234 first 3 or 4 lines of text off ofrepparttar 125235 main page of my site,which, in that context, used as a description, did not really describe my site at all. Some ofrepparttar 125236 descriptions I saw there for other links made NO sense whatsoever, as they had just been harvested off ofrepparttar 125237 site byrepparttar 125238 automated harvester. So, do I trade with them? To tell yourepparttar 125239 truth, I won't even consider a link exchange, unlessrepparttar 125240 person requesting repparttar 125241 trade has called me by name. Then I know he, HIMSELF, has REALLY visited my site. My name and contact information are easily found there. Secondly, I wouldn't consider it a "fair" trade, sincerepparttar 125242 link trades placed on my site are of a different nature. They are more valuable!! If you are serious about promoting your site by trading links with other sites, then takerepparttar 125243 time to do it right.

Build An Internet Parthenon, Part 2

Written by Daniel Ramos

Do you notice a very important fact aboutrepparttar Greek Parthenon? It is this:repparttar 125227 heavy roof is supported by numerous pillars. Without those pillars,repparttar 125228 roof would collapse. My personal mentor and friend Jay Abraham calls this The Parthenon Principle.

The Parthenon Principle, simply explained, is this: Have multiple pillars generate revenue rather than one or two. Your business could collapse if it's only supported by one or two income streams. Too many business owners gamble everything on a single revenue source. They often get attached to one type of marketing - and overlookrepparttar 125229 fact that there are at least a dozen income streams they could access!

What may not seem obvious is this:repparttar 125230 more "pillars" you have,repparttar 125231 larger and heavierrepparttar 125232 roof that you can support. The more income-generating methods you have,repparttar 125233 larger revenue roof you will have. Here I'll continue to open your eyes to whatrepparttar 125234 possibilities are, and what opportunities you might be missing

Inrepparttar 125235 previous article, I introduced you to 13 different pillars your online business could use to generate additional revenue streams. In this article I am oing to introduce you to twelve (12) additional pillars your online business can use to generate revenue.

As you go through these "pillars" think ofrepparttar 125236 ways that you can apply them for your business. DO NOT, at first glance, discard them and say they don't apply to you. Think instead ofrepparttar 125237 possibilities in how they COULD apply to you.

USP Most websites try to be many things to all people. That's a mistake. Instead develop a USP (unique selling proposition) that clearly defines who you are, what you uniquely do, and why your website isrepparttar 125238 site of choice to visit. Your website should convey this USP throughout, stressingrepparttar 125239 benefit of doing business with you. Don't be wishy-washy in your approach; be straightforward and sell. Hard. Clearly convince site visitors ofrepparttar 125240 benefits you can give them and do so by staying within a product or service niche. Less confusing, higher margins. Learn precisely how to create a USP at Jay Abraham's site: www.abraham.com/articles

Reciprocal links Surfrepparttar 125241 web and find complementary sites to yours; sendrepparttar 125242 webmaster an email saying (a) you visitedrepparttar 125243 website, (b) complementing them on one or two specific things aboutrepparttar 125244 site you liked, (c) and request a reciprocal link to your website. Keep a page on your site where you put links to other sites, however make sure that your visitors don't hit that page too soon in their visit to your website, leaving your website too soon!

Newsgroups Dejanews [www.dejanews.com] isrepparttar 125245 primary website onramp to over 45,000 discussion groups. Now, don't getrepparttar 125246 idea that once you find a discussion group, you can begin aggressively marketing your services. That's considered SPAM and will make you look really bad. Instead, participate in discussion groups relevant to your industry and customer demographics, adding torepparttar 125247 discussion in helpful ways, and letrepparttar 125248 "signature" atrepparttar 125249 end of your messages do your marketing for you. People will gradually get to know and trust you, visit your site, and do business with you

IRC IRC stands for Internet Relay Chat. IRC is a form of chat on repparttar 125250 Internet where you can enter channels (rooms) and have real-time discussions based onrepparttar 125251 topic thatrepparttar 125252 channel generally discusses. You can also create your own channels and hold text-based conferences with Internet users all over repparttar 125253 world. Userepparttar 125254 same policy about IRC as you use for Newsgroups; be helpful but not overly obsessed with pitching your products. Over time, other channel members will come to recognize your expertise and inquire privately about your business. See www.IRC.net for a more detailed explanation of how IRC works and how to get in.

Awards Once your site is completed, you've gotten rid ofrepparttar 125255 Under Construction signs, andrepparttar 125256 website runs fast, then its time to consider applying for awards. Most award sites automatically subscribe entrants into an ezine. Winners are not only announced atrepparttar 125257 website, and you are informed by email, but are also announced in its ezine with a link to your site. Larger award sites send press releases to a wider audience. Consider these award programs: Award-It [www.award-it.com]and Award Sites [www.awardsites.com] and of course, our own program: www.genesislogic.com/awards.asp

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