Article 4 in a series of 7!

Receive whole series by email here: pcourse@aweber.com

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Hi...Jeff Schuman here with another article on making money from comfort of your own home with my Amazing Sales Formula and Internet Marketing!

As we continue to look at 6 P's in The Amazing Sales Formula today we are going to talk about Great Pricing!

What is message you are sending to your customers? When you factor in everything that it takes to make a sale one thing that affects bottom line of your business most is price. Set it to high and you won't have enough sales to stay in business. Set it to low and you won't be able to cover your overhead and you will be out of business. Most businesses fail in first 2-5 years for 2 reasons. 1. Lack of capital to stay in business long enough to become profitable. 2. Lack of knowledge. Not lack of knowledge on their profession, but rather lack of knowledge in steps required to turn a profit. I've seen it over and over again. You talk to someone who appears to be super busy.

They are making sales left and right. Their phone is ringing off hook.

They can't get product in fast enough to fill demand.

Then 6 months later their doors are closed. I always wondered how that could be. The bottom line is they did not have their pricing in line to cover their overhead and eventually they ran out of money to stay in business! When we are running our own home businesses we are lucky when it comes to overhead.

We don't have to deal with many of variables a typical business has to deal with.

We don't have additional costs such as rent, employees, payroll, benefits, office furniture, licenses, phones, utilites, warehouse, vehicles, insurance....etc...etc...! This right there helps solve one of first variables in setting pricing.

We should be able to be more competitive right away because our overhead is lower than a traditional business. There our a number of tax benefits for owning your own home business. Depending on tax laws in your country these benefits can be HUGE! I can show almost anyone with a job in U.S.A... (and other countries as well) how to start and run their own home business without taking a penny out of their own pockets LEGALLY!

"P" Your Way To Online Business Success With Great Profits! © 2002 Jeff D. Schuman ==========================================================

Hi {!name_fix} ,

Jeff Schuman here with another article on making money from comfort of your own home with my Amazing Sales Formula and Internet Marketing!

As a business person our ultimate goal is to be in business for ourselves to earn a profit!

Basic Accounting 101 states that Income(-)Expenses=Profit!

I don't want to get into what makes up expenses except to say that you will have fixed and variable expenses when you operate any business.

The nice thing about operating a home business is that you are able to eliminate most all of your expenses compared to a traditional business.

That right there is single biggest reason you can be in a profit mode almost from day 1. You do not have to incur alot of expense to create an immediate income.

When you look at other 5 "P's".........

1. Product 2. People 3. Price 4. Promotions 5. Persistence

you really begin to understand how it is that so many new businesses fail in first 5 years. There are alot of variables that go into 5 "P's"!

The American Dream of Free Enterprise is founded on principle of FREEDOM of choice!

You get to choose how you run your own business. You make decisions. You put your neck on line everyday!

Internet Marketing or making money from comfort of your own home is no different. We get up everyday and put our neck on line to fulfill our "DREAM" of making money from comfort of our own homes.

The nice thing about running your own home business is that you are able to eliminate most of your fixed and variable expenses and still create a very large income on an ongoing basis!

There is one big difference between an Internet Marketing Business and a Traditional Business.

To make a profit in internet marketing you have to become very good at advertising and promoting on internet! If you can create a system for promoting your products without incurring a large expense than you are off to a great start.

As your income increases then you can re-invest some of your profits into more advertising and promotions to increase your business even more.

This is not an exact science, but as you get better and better at it you will begin to get your own system almost down to a science.

One of greatest marketing books of all times is "Scientific Advertising" by Claude Hopkins. This is a masterpiece that has withstood test of time.