PR Going According to Plan?

Written by Robert A. Kelly


Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 890 including guidelines and resource box. Robert A. Kelly © 2003.

PR Going According to Plan?

Think carefully! You’re a department, division or subsidiary manager for a business, non-profit or association and you really need to achieve your operating objectives.

But even a yes response torepparttar headline above leavesrepparttar 104789 really big question unanswered – does your current public relations plan help persuade your most important outside audiences to your way of thinking, then move them to take actions that lead to your success?

Ifrepparttar 104790 answer to that question is uncertain or even no, change is in order. Change that gives you a public relations blueprint that helps lead to managerial success and, some might say, survival.

I refer here torepparttar 104791 kind of blueprint that movesrepparttar 104792 emphasis from communications tactics to an aggressive plan for reaching those outside groups of people with a big say about how successful you’re going to be – your key external audiences.

Here’srepparttar 104793 essence of such a blueprint: people act on their own perception ofrepparttar 104794 facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-actionrepparttar 104795 very people whose behaviors affectrepparttar 104796 organizationrepparttar 104797 most,repparttar 104798 public relations mission is accomplished.

Use it to deliver behavior results like lots of new inquiries, buyers coming back for more, fresh queries about joint ventures and strategic alliances, meaningful increases in capital contributions or brand new specifiers of your component products and services.

To make it work, you need to lead those public relations people assigned to your unit away from a preoccupation with communications tactics over to that new, comprehensive blueprint. As a manager, you’re now prepared to createrepparttar 104799 external audience behaviors you need to achieve your department’s business, non-profit or association objectives.

Charge your PR team with finding out how those key outside audiences perceive your operation. That will require interaction with members of that audience which you will identify when repparttar 104800 team prioritizes those groups in order of their impacts on your unit. Here, your choice is, spend significant money on professional survey people to handlerepparttar 104801 perception monitoring chore, or use members of your assigned PR team to gatherrepparttar 104802 data. Remember that your public relations team is already inrepparttar 104803 perception and behavior business.

Proactive High Performance Teamwork

Written by Livvie Matthews


Proactive High Performance Teamwork Copyright © 2003 Livvie Matthews

Proactive High Performance Teamwork is made up of nine proactive components and will providerepparttar growth you are seeking in your practice. Two ofrepparttar 104788 nine components are Performance and Opportunities.

Performance=Profitability High Performing Staff=High Performing Bottom Line! Successful practices excel inrepparttar 104789 filed of Patient Services **It's not about product...It's about Service!! ....your "Absolutely outstanding service"!

Opportunities New service options and availability can create tremendous opportunities for revenue and profit from existing (as well as new) patients. Seek to provide so many services and benefits that patients choose to keep returning. **Every patient is an Opportunity looking for a place to happen! Learn to look and listen for Opportunities!

Patients must be made to feel important, appreciated and valued. Focus on making each patient feel they arerepparttar 104790 most important patient you have....because they are!!

Position your practice to do more cosmetic dentistry. Although insurance doesn't cover cosmetic dentistry, more and more patients are choosing cosmetic procedures.

All too often we thinkrepparttar 104791 patient inrepparttar 104792 treatment room knows what cosmetic procedures are available to them, when 95% ofrepparttar 104793 timerepparttar 104794 patient doesn't have a clue! Many times it is just a matter of mentioning what's available.

Don't speak in technical terms, speak in simple laymen's terms sorepparttar 104795 patient will understand what you are saying. You'rerepparttar 104796 one who took dental terminology, notrepparttar 104797 patient.

Cont'd on page 2 ==>
 
ImproveHomeLife.com © 2005
Terms of Use