If you want to open a new business offline, here's secret to success. First pick business you want, find who is top dog, then open up right across street from them.
For example, if you want a hardware business, identify best in town, open right next door, then jump in and beat those guys. If you can't manage this, don't open anywhere. Down block and around corner won't cut it. It will only take you longer to go broke.
You Must Beat The Competition Else Don't Compete
Many seem to feel that because Web is new, such a dynamic, yet-to-be-defined wilder beast, that even rules don't apply. And most who open an online business with such thinking, fail quickly.
Sure, Web is new. And it's dynamic. Exciting. All this and much, much more. But Law of Gravity has not been revoked. Nor have fundamental "laws" of business. Further, need for common sense seems constant.
Perhaps rule most often violated is to jump into middle of a highly competitive market. Open up to sell office supplies, and watch officedepot.com and staples.com shut you down within days. Sell books, and watch Amazon.Com destroy you. There is ...
A Better Way
'Niche Marketing' is key to minimizing competition. Offer sewing machine repair if you like. Most anything at all. But do not go head to head with giants. You'll lose.
Whatever product or service you choose to offer, it needs to be within a niche in which there is little or no competition. And you need to become top dog within this niche, at least over time. In doing so, you essentially eliminate competition. Or at least face none not easily beaten.
Finding niche just right for you is not hard or difficult to do. But it does take time. Think time mostly. That is, you need to ponder among options being considered. And doing so for a few moments throughout day over time works a bunch better than sitting at a desk seeking to force a decision.
Whether you are new to Web or looking for an alternative to a business you already have, here is ...
A Great Way To Start
Sit back in a comfy chair with brew of your choice in hand. Answer following questions just as quickly as you can. Don't give any one of them much thought. Just grab a note pad and pencil. Then scribble as rapidly as you can.
What Kinds Of People Do You Like To Be Around?
Go ahead. Describe them briefly on paper.
Why does this matter? Because you're going to spend a lot of time with your customers, directly or indirectly. You have a much better chance of enjoying this time if you spend it with people you like. Conversely, working with those you dislike isn't going to make it.