It's getting tougher than ever to compete online these days so more companies are taking a unique approach to Internet marketing ..... custom printed promotional products to help set them apart from competition and to gain customer loyalty.
If you have a business online, you can benefit tremendously by using promotional items. There's more to promotional products than just buying some printed pens, caps, t-shirts, or calenders. Here are 10 tips to show you how promotional products can help increase your web site traffic and keep your customers once they purchase from you.
1. Free Gifts to New or Loyal Customers
Promotional Items such as pens, calenders, mugs, keychains, etc. make great gifts to show your appreciation to new or loyal customers. When you give a customer something of interest for free, it adds value to your offer and it also reminds her/him of your company continuously! Remember, much obliged translates into
- MUCH OBLIGATED -
2. Incentive for Customer to Purchase More
You can give promotional items to your customers as an incentive for them to purchase more. Many times, customers will purchase only one item. You can offer a special gift to customer if he/she purchases an additional item.
For Example: If your company sells computers and printers, you might enhance customer to buy a computer with printer in a special discounted package and offer free items as a bonus, such as pens, mouse pads, office supplies, etc. Make sure itís something he/she can use; that gift matches style and value of product. If only a small percentage of customers per day take advantage of your bonus offer, imagine what it could mean to your bottom line! Itís that simple!
3. Bring New Visitors to Your Web Site
Do a campaign to bring more customers to your site. One of most successful methods to get potential customers to visit is to offer them something free of high perceived value. If you send out a weekly or monthly newsletter, you could offer a free mouse pad with each sign-up for your newsletter. Or, you could offer a free item to customers who fill out your online survey (one of most effective ways to find out what your customers really want from you).