According to Dave Airey, VP of Sales and Marketing at OTI, “We started looking for a way to move our application to a GUI “look and feel,” but after two years of investigation it became obvious that it was not a practical goal. As an alternative we investigated upgrading our legacy application to a new product.”

OTI’s requirements for a new system revolved around their customers. After many years of custom changes, legacy system was geared to client requirements.

Airey noted, “OTI’s initial search took us to major ERP players, but none had features we required to support our loyal customers.”

Finding an ERP System with Strong Functionality:

The search for a new ERP system ended when OTI was introduced to PRONTO North America (www.PRONTOerp.com). According to Airey, “We were introduced to Pronto and were immediately impressed with rich functionality. One important feature was that Pronto is fully integrated. We had engineered our legacy system to be fully integrated so this was of major importance.”

The Rationale for PRONTO ERP:

It’s a simple concept, but not many people get it.

#1. Find and Know Your Starving Crowd

You can have greatest product in world, but still sell squat if no one wants to buy your product. Who are your potential buyers? Do you know them like back of your hand? KNOW your buyers. Head down to http://www.Overture.com, type in your keywords and take furious notes!

#2. Power Position Yourself

Understand that people online are looking for information. They don't want information from just anyone. They want good, solid information from people who have been there, done that. If you can provide valuable advice to your prospects, you can be sure that they'll begin to trust you and develop a RELATIONSHIP with you. And just how do you position yourself as an expert? Easy, Become one.

Once you develop a reputation as an expert, traffic will come in flocks. People NEED help. Help from experts. Are you an expert?

#3. Create an Epidemic

Imagine this. What if you could get a super salesman to spend 24 hours everyday, 7 days every week, 52 weeks every year, for rest of your life... a salesman who never gets sick or tired and all he does is direct hordes and hordes of targeted traffic to your site?

Don't even try to estimate astounding value someone like this would bring to your business.

It is possible, and it's called viral marketing. It's most powerful concept on Internet. Many have tried using it and many have failed miserably.

People have this misconception that as long as they have an e-book that is "brandable", it constitutes a viral marketing campaign.

They are dead wrong.

#4. Steal Traffic from Someone Else

Got you. Of course, there are ethical ways to do that. The most powerful way, is through a JV or Joint Venture. A JV does not mean shooting an email to someone in your field of high repute saying "Hey, wanna do business with me?"