Written by Micheal Iwaski

Press Release Writing... Source:

Writing a press release may be, at first a very daunting task. A well written press release can give you exposure like you have never seen before. Depending on how and where you distribute your press release, you may receive exposure on radio, television or evenrepparttar front page of The New York Times! At, our goal is to provide as much information torepparttar 147843 public on writing an effective press release. Content is Key We cannot stress enoughrepparttar 147844 importance of a well written press release.

When you write your press release, keep your target audience in mind. Atrepparttar 147845 same time, keep in mind that part of your audience will be an editor, reporter or journalist. This is important as these arerepparttar 147846 individuals that will publish your story if it is interesting. This will give yourepparttar 147847 extra arm of exposure that everyone hopes for.

Ensure thatrepparttar 147848 first paragraph of your press release answersrepparttar 147849 important questions such as Who, What, When Where and Why. You have one sentence not to looserepparttar 147850 editor/journalist.

It is important thatrepparttar 147851 content within your press release is accurate, easily readable and torepparttar 147852 point. A well written press release does not need to be a novel. Rememberrepparttar 147853 point of a press release is to enticerepparttar 147854 reader or journalist to contact you for further information. You do not need to tell your Companies entire life history. In fact, shorter press releases (usually between 175 – 300 words) tend to receive more exposure, if written well. Why? Because many trade publication journalists may be looking for a short informative piece to fill a spot within a column of a magazine, newspaper or web site. Have you ever seen short snip-its withinrepparttar 147855 side of a magazine, or downrepparttar 147856 side ofrepparttar 147857 page on a web site. Guess whererepparttar 147858 information comes from.

A carefully written and informative press release will be sure to capturerepparttar 147859 eyes of journalists. Make sure you take your time, and edit your release carefully.

Do Not Embellish or Exaggerate Your Press Release Grammar As we already know a well written press release, with perfect timing will give yourepparttar 147860 exposure everyone is looking for.

Now that you have written your press release, had it submitted for distribution and are receiving phone calls and emails about it, you will no doubt have some questions to be answered. If your press release is written with embellishments, you will lose credibility very quickly. You should be aware, that this loss of credibility will also carry over to future press releases. Journalists will remember a source. They will remember a name. They will remember a web site. If you leave a bad taste in their mouth, they will remember this experience. What does this mean? It meansrepparttar 147861 next time you submit a press release it will likely not be looked at if seen byrepparttar 147862 same journalist/editor. They will remember you you’re your Company as someone that will embellish a story. Do not embellish or exaggerate your press release.

Make sure if you are using facts and figures to enhance your press release that you provide sources of these numbers where you can. The reason for this is simple. It adds credibility. If you publish figures or information that appears “to good to be true”, even thoughrepparttar 147863 information is accurate, your story may not get picked up. Again, although completely innocent, this may appear stretchingrepparttar 147864 truth which also leavesrepparttar 147865 possibility of future releases being overlooked.

Ifrepparttar 147866 information is true, and you cannot back it up, if possible go conservative and inform them when they contact you. This may not always be possible, but remember, you do not want to turn a journalist/editor off.

Grammar Make sure that your press release has been read, edited and re-read before submission. A poorly written press release will be a fast turn off for any journalist or editor. A poorly written press release will also be a negative reflection for any Company.

By double checking your release, you will hopefully catch any grammatical errors. Although some ofrepparttar 147867 best writers will occasionally miss grammatical errors or typos, by making sure you read, edit and re-read your press release, you drastically reducerepparttar 147868 chance for error.

Print your press release. By printing your press release and reading a paper copy, you are more likely to catch any errors. This works great for press releases that may be a little onrepparttar 147869 longer side.

Have a co-worker or friend review your press release. Sometimes another set of eyes may catch an error. Although you may have read and re-read your work, sometimes when you are extremely focused, you may tune an error out.

Wait untilrepparttar 147870 morning and re-read your press release. You would not believerepparttar 147871 difference a night of sleep does when you are writing. When you are bright and fresh, re-read your press release to ensure that it is exactly how you want it.

The Easiest Small Business Direct Marketing Tip You’ll Ever Get

Written by Joe Farinaccio

This really and truly isrepparttar easiest (and most profitable) small business direct marketing tip you’ll ever get. And when I say easy… I really mean EASY.

It’s a no-brainer.

Once I tell you what it is you’re probably going to say, “Oh that? I already knew that.”

But if you own a small business and are doing this I can tell you right now you’re an exception. “If this is such an easy and profitable small business direct marketing tip why isn’t everyone using it?”

That’s a good question. I don’t know. Maybe most small business owners think it’s too much of a hassle?

Not so.

It doesn’t take much time. Costs little. You could even pay a high school geek to dorepparttar 147842 computer stuff for you if you don’t feel like messing with it. The financial rewards can be huge... if you do it right. But this seems to be a small business direct marketing tip most people are happy to ignore.

So what’srepparttar 147843 big tip?


Every time you do business with a new customer ask them if they’d like to sign up for your free “e-mail alert.” Tell them you periodically offer specials and discounts for customers and ask them if they’d like to be included on your list so they can know when you have them. Many customers will gladly sign up.

Then … use your list.

Offer your customers something…

… specific … … limited … … and of value to them as well as yourself.

Let’s pretend... just for discussion’s sake... you’rerepparttar 147844 owner of Little Town Diner in Smallville.

You’d place a little E-mail address sign-up book right next torepparttar 147845 cash register. Include spaces on each page for customers to write-in both their name and a Email address. Haverepparttar 147846 cashier invite customers to sign it.

Build up your list of names. It’s valuable.

Suppose every Wednesday is a slow day atrepparttar 147847 diner. On Wednesday mornings you start sending out an Email like this one to your list.


Hi (Customer’s Name),

Pat here… fromrepparttar 147848 Little Town Diner. How’d you like for me to dorepparttar 147849 cooking tonight? I just got a HUGE shipment of chicken breasts in today and I’ve got to move these babies out!

So I’m running a SPECIAL today…

Pat’s 2 for 1 Special (today only- - eat in or take out)

2 juicy, tender barbecued chicken breasts... 2 baked potatoes or French fries onrepparttar 147850 side... 2 servings of string beans or cole slaw...AND...2 slices from any of our delicious pies-of-the-day (your choice).

Don’t want to eat out? No problem.

We can have your dinner packaged and ready for you to pick up at your convenience if you place your order before 3pm. Let us know about what time you’ll be in for your pick-up.

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