Written by Micheal Iwaski

Press Release Writing... Source:

Writing a press release may be, at first a very daunting task. A well written press release can give you exposure like you have never seen before. Depending on how and where you distribute your press release, you may receive exposure on radio, television or evenrepparttar front page of The New York Times! At, our goal is to provide as much information torepparttar 147828 public on writing an effective press release. Content is Key We cannot stress enoughrepparttar 147829 importance of a well written press release.

When you write your press release, keep your target audience in mind. Atrepparttar 147830 same time, keep in mind that part of your audience will be an editor, reporter or journalist. This is important as these arerepparttar 147831 individuals that will publish your story if it is interesting. This will give yourepparttar 147832 extra arm of exposure that everyone hopes for.

Ensure thatrepparttar 147833 first paragraph of your press release answersrepparttar 147834 important questions such as Who, What, When Where and Why. You have one sentence not to looserepparttar 147835 editor/journalist.

It is important thatrepparttar 147836 content within your press release is accurate, easily readable and torepparttar 147837 point. A well written press release does not need to be a novel. Rememberrepparttar 147838 point of a press release is to enticerepparttar 147839 reader or journalist to contact you for further information. You do not need to tell your Companies entire life history. In fact, shorter press releases (usually between 175 – 300 words) tend to receive more exposure, if written well. Why? Because many trade publication journalists may be looking for a short informative piece to fill a spot within a column of a magazine, newspaper or web site. Have you ever seen short snip-its withinrepparttar 147840 side of a magazine, or downrepparttar 147841 side ofrepparttar 147842 page on a web site. Guess whererepparttar 147843 information comes from.

A carefully written and informative press release will be sure to capturerepparttar 147844 eyes of journalists. Make sure you take your time, and edit your release carefully.

Do Not Embellish or Exaggerate Your Press Release Grammar As we already know a well written press release, with perfect timing will give yourepparttar 147845 exposure everyone is looking for.

Now that you have written your press release, had it submitted for distribution and are receiving phone calls and emails about it, you will no doubt have some questions to be answered. If your press release is written with embellishments, you will lose credibility very quickly. You should be aware, that this loss of credibility will also carry over to future press releases. Journalists will remember a source. They will remember a name. They will remember a web site. If you leave a bad taste in their mouth, they will remember this experience. What does this mean? It meansrepparttar 147846 next time you submit a press release it will likely not be looked at if seen byrepparttar 147847 same journalist/editor. They will remember you you’re your Company as someone that will embellish a story. Do not embellish or exaggerate your press release.

Make sure if you are using facts and figures to enhance your press release that you provide sources of these numbers where you can. The reason for this is simple. It adds credibility. If you publish figures or information that appears “to good to be true”, even thoughrepparttar 147848 information is accurate, your story may not get picked up. Again, although completely innocent, this may appear stretchingrepparttar 147849 truth which also leavesrepparttar 147850 possibility of future releases being overlooked.

Ifrepparttar 147851 information is true, and you cannot back it up, if possible go conservative and inform them when they contact you. This may not always be possible, but remember, you do not want to turn a journalist/editor off.

Grammar Make sure that your press release has been read, edited and re-read before submission. A poorly written press release will be a fast turn off for any journalist or editor. A poorly written press release will also be a negative reflection for any Company.

By double checking your release, you will hopefully catch any grammatical errors. Although some ofrepparttar 147852 best writers will occasionally miss grammatical errors or typos, by making sure you read, edit and re-read your press release, you drastically reducerepparttar 147853 chance for error.

Print your press release. By printing your press release and reading a paper copy, you are more likely to catch any errors. This works great for press releases that may be a little onrepparttar 147854 longer side.

Have a co-worker or friend review your press release. Sometimes another set of eyes may catch an error. Although you may have read and re-read your work, sometimes when you are extremely focused, you may tune an error out.

Wait untilrepparttar 147855 morning and re-read your press release. You would not believerepparttar 147856 difference a night of sleep does when you are writing. When you are bright and fresh, re-read your press release to ensure that it is exactly how you want it.

"Can You Become a Freelance Copywriter in Los Angeles?"

Written by Niall Cinneide

Is it out there? The chance to be a freelance copywriter in Los Angeles? For those looking to become a copy writer, finding employment in various cities can be difficult. In fact, most freelance writers aroundrepparttar world struggle to find employment or jobs that are within their own cities and home towns. But, if you want to become a freelance copywriter, Los Angeles can add several benefits.

That is due in part torepparttar 147779 fact thatrepparttar 147780 city is a much larger area with more businesses who will need your services. Many companies are headquartered inrepparttar 147781 area that can provide employment to you. But, how do you find them? A few steps that you can take includerepparttar 147782 following:

Find jobs as a copy writer by first putting together a comprehensive resume showcasing any experiences you have had, projects you have worked on, and your educational background. Strong points should always be listed first!

Employment opportunities in copy writing are available to those who have knowledge ofrepparttar 147783 field andrepparttar 147784 skills needed. Do you have this? If not, consider schooling to learn and hone your skills.

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