Written by Micheal Iwaski

Press Release Writing... Source:

Writing a press release may be, at first a very daunting task. A well written press release can give you exposure like you have never seen before. Depending on how and where you distribute your press release, you may receive exposure on radio, television or evenrepparttar front page of The New York Times! At, our goal is to provide as much information torepparttar 147821 public on writing an effective press release. Content is Key We cannot stress enoughrepparttar 147822 importance of a well written press release.

When you write your press release, keep your target audience in mind. Atrepparttar 147823 same time, keep in mind that part of your audience will be an editor, reporter or journalist. This is important as these arerepparttar 147824 individuals that will publish your story if it is interesting. This will give yourepparttar 147825 extra arm of exposure that everyone hopes for.

Ensure thatrepparttar 147826 first paragraph of your press release answersrepparttar 147827 important questions such as Who, What, When Where and Why. You have one sentence not to looserepparttar 147828 editor/journalist.

It is important thatrepparttar 147829 content within your press release is accurate, easily readable and torepparttar 147830 point. A well written press release does not need to be a novel. Rememberrepparttar 147831 point of a press release is to enticerepparttar 147832 reader or journalist to contact you for further information. You do not need to tell your Companies entire life history. In fact, shorter press releases (usually between 175 – 300 words) tend to receive more exposure, if written well. Why? Because many trade publication journalists may be looking for a short informative piece to fill a spot within a column of a magazine, newspaper or web site. Have you ever seen short snip-its withinrepparttar 147833 side of a magazine, or downrepparttar 147834 side ofrepparttar 147835 page on a web site. Guess whererepparttar 147836 information comes from.

A carefully written and informative press release will be sure to capturerepparttar 147837 eyes of journalists. Make sure you take your time, and edit your release carefully.

Do Not Embellish or Exaggerate Your Press Release Grammar As we already know a well written press release, with perfect timing will give yourepparttar 147838 exposure everyone is looking for.

Now that you have written your press release, had it submitted for distribution and are receiving phone calls and emails about it, you will no doubt have some questions to be answered. If your press release is written with embellishments, you will lose credibility very quickly. You should be aware, that this loss of credibility will also carry over to future press releases. Journalists will remember a source. They will remember a name. They will remember a web site. If you leave a bad taste in their mouth, they will remember this experience. What does this mean? It meansrepparttar 147839 next time you submit a press release it will likely not be looked at if seen byrepparttar 147840 same journalist/editor. They will remember you you’re your Company as someone that will embellish a story. Do not embellish or exaggerate your press release.

Make sure if you are using facts and figures to enhance your press release that you provide sources of these numbers where you can. The reason for this is simple. It adds credibility. If you publish figures or information that appears “to good to be true”, even thoughrepparttar 147841 information is accurate, your story may not get picked up. Again, although completely innocent, this may appear stretchingrepparttar 147842 truth which also leavesrepparttar 147843 possibility of future releases being overlooked.

Ifrepparttar 147844 information is true, and you cannot back it up, if possible go conservative and inform them when they contact you. This may not always be possible, but remember, you do not want to turn a journalist/editor off.

Grammar Make sure that your press release has been read, edited and re-read before submission. A poorly written press release will be a fast turn off for any journalist or editor. A poorly written press release will also be a negative reflection for any Company.

By double checking your release, you will hopefully catch any grammatical errors. Although some ofrepparttar 147845 best writers will occasionally miss grammatical errors or typos, by making sure you read, edit and re-read your press release, you drastically reducerepparttar 147846 chance for error.

Print your press release. By printing your press release and reading a paper copy, you are more likely to catch any errors. This works great for press releases that may be a little onrepparttar 147847 longer side.

Have a co-worker or friend review your press release. Sometimes another set of eyes may catch an error. Although you may have read and re-read your work, sometimes when you are extremely focused, you may tune an error out.

Wait untilrepparttar 147848 morning and re-read your press release. You would not believerepparttar 147849 difference a night of sleep does when you are writing. When you are bright and fresh, re-read your press release to ensure that it is exactly how you want it.

Negative Gearing – it’s not to your benefit!

Written by Naomi Warne

The concept of negative gearing has been originally developed to encourage real estate investment in Australia by allowing any income losses from property investment to be deductible from other income as a tax benefit. This means thatrepparttar taxable income ofrepparttar 147820 owner will be reduced afterrepparttar 147821 deduction and thereforerepparttar 147822 total tax payable is also reduced.

In view ofrepparttar 147823 fact that many ofrepparttar 147824 profits from property investments are usually obtained as a capital gains atrepparttar 147825 time whenrepparttar 147826 property is sold, but do not generate positive cash flow from rentals duringrepparttar 147827 course ofrepparttar 147828 holding period, negative gearing therefore came in to address this issue.

You lose either way However,repparttar 147829 flaw with negative gearing lies in its concept as well. If an investment generates a positive cash flow,repparttar 147830 increased income will makerepparttar 147831 investor liable to pay more taxes as well. Inrepparttar 147832 end,repparttar 147833 investor loses either way. If he makes money from positive cash flow, he has to pay part of it off in taxes, while negative cash flow will take money out of his pocket. Therefore, with a negative geared property, it is not possible to get a positive cash flow and pay less tax atrepparttar 147834 same time.

No guarantees on property value appreciation Investors who are encouraged to put their money into negative geared property should think twice. As these properties are expected to generate profits only through capital gains,repparttar 147835 value in capital gains should then be greater thanrepparttar 147836 total losses incurred overrepparttar 147837 course ofrepparttar 147838 holding period. However, there is no guarantee thatrepparttar 147839 value ofrepparttar 147840 property will appreciate, or at least appreciate enough to cover your losses. Also, you can’t possibly use your expected future profits now as it is not been realized yet.

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