PPC search engines are ok: what about their partners? Written by Guido Ciapponi
Pay per click search engines are one of most effective ways to drive targeted customers to your web site. Iím sure you know them already. If you are serious about your internet business (and Iím sure you are), you must consider them for your advertisement campaigns, as they allow you to receive immediately visitors you need and itís very easy to calculate your return on investment. There are literally hundreds of pay per click search engines in operation now; but very few of them will actually deliver you traffic, regardless of their promises. This is a market that has been cornered by a handful of companies and, of course, they are very different one another. Ppc companies gain their coverage by offering webmasters search boxes/feeds under a revenue share arrangement, i.e where webmaster will be paid for each search carried out via their site, or for each click a search generates. The best pay per click engines have thousands of affiliate sites in their networks. But it could be a problem for your business. Ppc search engines donít accept every
What is Pay Per Call? How does it work?Written by Joe Balestrino
Pay Per Call is next wave of advertising on Internet. Similar to a Pay Ė Per ĖClick advertising. Pay Per Call has a lot more to offer and a wider audience in mind. The Pay-Per Call (PP-Call) is geared towards small businesses that do not have a web presence on internet. However, this form of advertising can be used by all types of business or services offered on net.
Advertisers create an ad similar to a Pay-Per-Click (PP-Click) ad. Advertisers choose key terms in which they would like to appear under. They also choose their geographical location (local, regional or national) Pricing starts at $2 and can exceed $20. The ad itself consists of a headline and 2 additional lines of text, (including a URL if company has one). Surfers then call toll free number shown in ad. After surfer calls number, call is forwarded to actual business phone. Seems pretty basic doesnít it? But, I had a few questions I needed answered so I contacted Ingenio and spoke to them about their service.
My first question regarded calls placed after business hours. If my business phones are manned Monday Ė Friday, 9 to 5, will calls still come in after 5pm on Friday? The answer is that currently there is no automated scheduling that will turn your ads on or off at a specified time. However, you can go in manually and pause your account so that your ads are not shown during non-business hours. The automated scheduling is in process of being implemented but there is currently no set date for this to take effect. Of course, you can place your business hours in ad as well but this may take up valuable space that could be better utilized describing products or services. Businesses that have a call center for after hours calls are effectively 24 hour businesses, so this should not be an issue for them.