PPC For Dummies - Part Two Of Two

Written by Scott Van Achte

Two ofrepparttar most important factors of any Pay Per Click (PPC) campaign are creating successful ads and deciding how much to pay per click. There are many PPC options out there to choose from, I am going to focus onrepparttar 127967 two most popular, Google AdWords and Overture.

Creating your ads for AdWords Creating your ad copy isrepparttar 127968 single most important part of any ad campaign. You want your ad to stand out amongstrepparttar 127969 others and scream out ‘click me!' If your add looks and saysrepparttar 127970 same thing as everyone else users will simply pass it by.

Before creating your ads you need to determine your target market and keyword selections. If your company focuses on a specific market niche try to target your ads in regards to that niche. Properly targeted ads will almost always out-perform those directed at a general audience.

When creating your first ad be sure to fit in your main keywords either inrepparttar 127971 title or nearrepparttar 127972 beginning ofrepparttar 127973 body text. Say something to draw attention by using call to action phrases and words that provoke enthusiasm and response. Things like “ Save on DVDs," "Get cheap stereos," or "Join now for 20% discount,” etc. Just be cautious, if you advertise something that you don't offer, Google will pull your ad. If your ad says you have something for free, you better have something for free listed on your landing page! Always be sure to follow Google's Guidelines .

Once you are happy with your first ad, create 3 more ads that are radically different fromrepparttar 127974 first. After 3 or 4 days take a look at how your ads are doing. (If you are using less frequently searched terms you may have to wait 1-2 weeks for better results.) Checkrepparttar 127975 click through rate (CTR) of each ad. In most cases one ofrepparttar 127976 4 will show to be out-performingrepparttar 127977 rest. If this isrepparttar 127978 case, deleterepparttar 127979 poorly performing ads and create 3 new ads that closely resemblerepparttar 127980 successful one, each with subtle differences inrepparttar 127981 title and body text.

Again wait 3 or 4 days to see which ofrepparttar 127982 ads is out performingrepparttar 127983 rest. If you again notice that one stands out, repeatrepparttar 127984 process. Eventually you will end up with 4 quality ads that are performing equally. Oncerepparttar 127985 ads have leveled out, continue to keep an eye on them, I recommend daily. If one begins to slip, slightly tweakrepparttar 127986 wording. You must always keep an eye on your ads if you wish for them to continually perform well.

Determining your Max Cost Per Click with AdWords With AdWords when you enter your MAX CPC, it will then show you what Google estimates your average position will be for each keyword. ( The position predictions provided by Google are based on historical data from previous advertisers and are not 100% accurate, but it will give you an idea what to expect.)

Keyword Density

Written by Kristy Meghreblian

We can't emphasize enoughrepparttar importance of including keyword-rich content on your site to increase your ranking potential. Simply put, keywords arerepparttar 127966 words and/or word phrases people use when searching. As we've mentioned throughoutrepparttar 127967 site, search engine spiders love content. Therefore,repparttar 127968 more keyword-rich content you have,repparttar 127969 better. When a search engine spider crawls your site, it won't recognize pictures or images. So, if you have limited amounts of text (or none at all) and you've got a lot of beautiful pictures or Flash animation,repparttar 127970 spider may deem your site unworthy of listing.What Is Keyword Density? Keyword density isrepparttar 127971 ratio of a keyword or key phrases torepparttar 127972 total number of words on that page. It is one ofrepparttar 127973 most critical aspects of successful search engine optimization. To improve your search engine ranking potential, your keyword density must be just right. To calculate your keyword density, dividerepparttar 127974 total number of words on your page byrepparttar 127975 number of times your primary keyword or key phrase appears. Keyword density is critical when outliningrepparttar 127976 keyword portion of your search engine optimization strategy.Naturally, there is a fine line between strategically scattering these keywords throughout your content versus grouping them all together, separated by commas. The latter is known as spamming and you will get penalized for doing it. Don't think you can foolrepparttar 127977 search engines -- they haverepparttar 127978 technology to figure out these little tricks.Using Keyword Density To Improve Your Search Engine Ranking The best way to increase your search engine ranking potential is to develop your keyword strategy by researchingrepparttar 127979 most relevant (and most searched for) keywords or keyword phrases before you even begin building your site. So, you've already built your site? No worries -- you should still consider reviewingrepparttar 127980 keywords you have selected and make any necessary changes to your meta tags and site content. No matter how nice your site looks,

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