By Joe Myna

The Internet has given us many marvelous advantages in international marketing, from speed and convenience of email to ease and economy of product downloading.

Yet these wonders pale by comparison when you realize sheer volume of Gurus that inhabit Web.

As a young boy growing up in Ohio I was impressed by rarity of those mystics who with one utterance, could place in a nutshell all worldly knowledge.

On other hand, there had always existed plenty of "experts."

In olden days folks were forced to rely on now outdated, 'expert' for knowledge and virtuosity.

When it comes to Internet marketing there are no experts, only Gurus.

You remember what an 'expert' is, don't you!

Well, as a distinguished Chinese gentleman named Charlie Chan, once said, "An expert is a person who provides quick answers that are sometimes correct."

While, as Charlie says, an 'expert' may only from time to time, correctly assume a fact, a Guru never ever suffers from this fallacy.

A Guru just knows all!

You see, only quality 'expert' lacks is perfection, otherwise he would be a Guru!

There is one other distinguishing characteristic you'll notice when sorting out a Guru from an 'expert'. An 'expert' is either, self designated or quickly proclaims title, while a Guru leaves that function to his associates.

As a lad I was just naive enough to believe that world only offered us one or two true Gurus.

Naturally, I had heard of mysterious Dalai Lama with his universal wisdom, and maybe about a couple of odd characters hanging out in Tibet, but that was it.