POSITIVE COMPANY BRANDINGWritten by M H Ahsan
Company branding is one of most important components of your marketing plan, particularly when you are making an effort to establish your company's position in marketplace. Identity, differentiation, and reputation are all part of company branding package. How people perceive your company largely relates to how effective you brand is and how it is portrayed, recognized, respected and remembered in community both with existing and potential customers. A brand is so much more than a name or a logo.
A brand is essentially a way of communicating a promise or an exchange between you and your customers. It is a way of you communicating to your customer who you are and what you promise to deliver to them.
Company branding helps to gear up your advertising. When people are familiar with your company name, logo, products and your brand, they try to relate with association. This is helpful when you place a commercial or a print advertisement, as people would easily connect to company with this brand name. You can just concentrate on one thing and that is, selling your products.
The Pay Per Click Mistakes Of A New MarketerWritten by Ronald Gibson
Copyright 2005 Ronald Gibson
My first real foray into Internet Marketing was a Pay Per Click ad campaign. I really had no idea what I was getting myself into and results were predictable. I soon had a mountain of debt with little in way of results to show for it.
It wasn't Pay Per Click company's fault. They basically did what they pronised to do. They got people to my website. The blame was all mine. I had made a couple of serious mistakes during planning of my campaign. I will share those mistakes so that you can avoid making those same errors yourself.
My first, and probably biggest, mistake was not "looking before I leaped". I did not take time that I should have in researching Pay Per Click and learning just how much it could potentially cost. As a result, I was completely caught by surprise by how quickly my credit card was being charged over and over again. Take time to do proper amount of research before beginning a Pay Per Click campaign or any other business or advertising opportunity. You should always be aware of cost or risks of any program before you invest money or time on it.