I have been running tests on use of Pop-Unders to promote several types of products and services. Note that I am discussing POP-UNDER'S... not Pop-UP's. I consider Pop-Up's too intrusive. Pop-Under's on other hand load in background when visiting a site and, therefore, are not perceived in same way as much more intrusive Pop-Up.

To source vendors of Pop-Under advertising go to Google and search on "Pop Under Advertising". You will find dozens of vendors selling Pop-Under traffic packages.

Here are ten points to consider...

1. Buying Pop-Unders is like running a gauntlet... there are many providers... but few of real quality. I have purchased a few Pop-Under campaigns that produced less than 50 views a day... hardly what I had been promoted. Consistency of delivery has been dismal.

2. Only use Pop-Unders to promote something that has universal appeal. You have little or no control of who views your page... so make sure that product or service offered is potentially appealing to almost every person who views page.

3. Pop-Unders are a teaser and lead generation tool... not a direct sales vehicle. Make a solid free offer with compelling benefits to draw viewer to your site to complete selling cycle. Never direct your Pop-Under traffic to your home page... design a custom offer page (or pages) specifically for your Pop-Under traffic. Pull out all stops to make this a hard hitting offer page. Keep it simple. Test various headlines for pulling-power. Note: Most Pop-Under traffic providers will not allow your served page to contain sound files or other pop-up's or pop-under's. Your 'myseasilver' pages contain sounds files and will not be acceptable to most providers. The way around this is to have your Pop-Under page on a different server with your follow-on link directed to your 'myseasilver' site.

4. Pop-Unders seem to work well for "business opportunity" offers that feature a "home-based business"... and as subscriber recruitment vehicles for newsletters, discussion lists, etc. Remember "universal appeal" caveat... newsletter or discussion list needs to be broadly appealing.

5. Be careful that Pop-Under vendor does not use "adult" type sites to present your ad. If they don't address this issue in their sales copy... send them an email and make them confirm in writing that your ad will only be viewed by non-adult sites.

You’re ripping me off.

How? You may be thinking, “We just met. How could I possibly have stolen from you?”

But you did! The fact is that you have valuable information inside you. You have golden nuggets that can make other lives better. Maybe you have already developed them into products, services, seminars, newsletters or email lists. But if you do not market your gold, how will anyone know? You must then persuade people to buy and use them because people are overwhelmed with all options they have. But if you don’t make your wisdom available, you are hurting me and others.

I don’t care if it’s a security alarm, a beauty product, financial services, a business opportunity, or anything else. Your knowledge, product, or service could be helping people solve their problems. And if you think your stuff can’t help people, why are you doing it in first place?

So many times I see people out there and they have best product in market. But it’s sitting on their shelf in storage or it’s still in their heads and they’re not telling anyone about it. And at very same time, their competitors (with less to offer and inferior products) are selling to people and hurting them.