So, I'm going to help set record straight for business owners who need a website that gets results...

Set Objectives: Know what you expect your site to do for you in as much detail as possible. (How many "unique visitors" do you want each month? How many return visitors do you want each month? What kind of action do you want them to take? Do you want them to join your blog? Do you want them to register for your newsletter? Do you want them to join your affiliate program? Or do you want them to make a minimum purchase? Or contribute to an overall revenue amount of $XXXXX.00/month?)

Know who your targeting: Be very specific. Are they geographically confined? Are they computer savvy? Will they require a site with minimal bells and whistles? Do they surf web frequently? Or are they more of on-the-go types? Where are they most concentrated (what's easiest way to get to them)? What are their primary needs?

Know competition: Who else is offering what you do? Of them, who is targeting same market in same geographical area? How are they doing it? Is it working? (Ask market if you don't know)

They say it’s a dog eat dog world out there. Everyone is fighting for their right to lead pack. Cyberspace has its own virtual rendition of this cliché...search engine optimization. Marketers around globe are struggling to get their products at top of search engine listings. They go to great lengths to produce material with high keyword density in an attempt to entice robotic spiders to visit their sites.

Robert was in over his head. He’d posted projects on freelance websites hoping to hire writers to supply him with keyword dense content. This was his fourth attempt. Good writers were worth their weight in gold. The only problem was that he didn’t have much of gold stuff to throw around. He’d taken a chance, and accepted bid of someone he knew wasn’t top-quality, but hey, they fit his budget.

Two weeks later he was still editing and rewriting...and grumbling and growling. Where did these people learn to write anyway? The ring of telephone interrupted his fuming. It was his long time friend Dave...excited and ready to talk. Dave had discovered backdoor into search engines...

Imagine yourself an old-time bank robber appearing at bank’s back door only to find it wide open and a welcome sign attached. Wow! How much easier can it get? ...no risks, and nothing to keep you from making a quick getaway with lots of cash. RSS feeds and blogs are exactly that...an open door to search engines like Yahoo! They costs you nothing and present a no-risk invitation for quick results!