Written by Cijaye DePradine

Its amazing how often I hear prospects and even clients complain about ineffective websites done by other webmasters. In very few of these cases is itrepparttar webmasters fault...most ofrepparttar 131590 timerepparttar 131591 client didn't have a web strategy in place so that they could guarantee their success withrepparttar 131592 right tools. Usually when they get to us, they've already invested thousands of dollars on a website that doesn't DO anything for them, they're looking for a quick solution and little to no costs forrepparttar 131593 repairs. If they came to us BEFORE getting involved with their web designers they would save themselves a whole lot of grief and a lot of money.

So, I'm going to help setrepparttar 131594 record straight for business owners who need a website that gets results...

Set Objectives: Know what you expect your site to do for you in as much detail as possible. (How many "unique visitors" do you want each month? How many return visitors do you want each month? What kind of action do you want them to take? Do you want them to join your blog? Do you want them to register for your newsletter? Do you want them to join your affiliate program? Or do you want them to make a minimum purchase? Or contribute to an overall revenue amount of $XXXXX.00/month?)

Know who your targeting: Be very specific. Are they geographically confined? Are they computer savvy? Will they require a site with minimal bells and whistles? Do they surfrepparttar 131595 web frequently? Or are they more ofrepparttar 131596 on-the-go types? Where are they most concentrated (what'srepparttar 131597 easiest way to get to them)? What are their primary needs?

Knowrepparttar 131598 competition: Who else is offering what you do? Of them, who is targetingrepparttar 131599 same market inrepparttar 131600 same geographical area? How are they doing it? Is it working? (Askrepparttar 131601 market if you don't know)

Know your competitive advantage: Figure our your Features, Advantages and Benefits - then define your UNIQUE SELLING PROPOSITION. This USP is what differs you fromrepparttar 131602 competition and makes you more attractive to your target market.

Use Blogs and RSS Feeds to get your New Sites and Pages Indexed Fast!

Written by Craig Desorcy

Use Blogs and RSS Feeds to get your New Sites and Pages Indexed Fast!

They say it’s a dog eat dog world out there. Everyone is fighting for their right to leadrepparttar pack. Cyberspace has its own virtual rendition of this cliché engine optimization. Marketers aroundrepparttar 131588 globe are struggling to get their products atrepparttar 131589 top of search engine listings. They go to great lengths to produce material with high keyword density in an attempt to entice robotic spiders to visit their sites.

Robert was in over his head. He’d posted projects on freelance websites hoping to hire writers to supply him with keyword dense content. This was his fourth attempt. Good writers were worth their weight in gold. The only problem was that he didn’t have much ofrepparttar 131590 gold stuff to throw around. He’d taken a chance, and acceptedrepparttar 131591 bid of someone he knew wasn’t top-quality, but hey, they fit his budget.

Two weeks later he was still editing and rewriting...and grumbling and growling. Where did these people learn to write anyway? The ring ofrepparttar 131592 telephone interrupted his fuming. It was his long time friend Dave...excited and ready to talk. Dave had discoveredrepparttar 131593 backdoor into search engines...

Imagine yourself an old-time bank robber appearing atrepparttar 131594 bank’s back door only to find it wide open and a welcome sign attached. Wow! How much easier can it get? risks, and nothing to keep you from making a quick getaway with lots of cash. RSS feeds and blogs are exactly open door to search engines like Yahoo! They costs you nothing and present a no-risk invitation for quick results!

Did I mention quick results? We’re talking really quick results! Comparerepparttar 131595 time and effort Robert invested into getting his site recognized by search engines to what RSS feed and blog users are spending...minutes, yes minutes! Bloggers spend a short time creating a few paragraphs of content that is quickly broadcast aroundrepparttar 131596 world with RSS feeds, and get better results than other SEO methods. People everywhere are saying, “WOW! MY site was indexed within hours after I employed RSS feeds!”

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