Many types of Internet advertising don't work as well as they once did. People have gotten used to banners and don't click on them. Some ezines have failed to keep their readers' interest and ads sometimes get less response. Search engines are overflowing with submissions. Getting your site listed high is almost impossible.More and more businesses and organizations are now turning to email marketing to keep profits rolling in. While an increasing number of people say they rarely surf
Net, vast majority of North Americans check their email every day.
Email marketing is most effective and efficient way to influence purchases and keep customers informed and happy. It is also extremely inexpensive. Where you might have mailed out one printed customer update every month, you can now email one every week for a fraction of cost.
Increasingly, companies need to embrace email marketing in a big way in order to stay competitive. Those who formerly used a service to send out their newsletters, sales info, and consumer updates are now doing all emailing themselves.
New technology that is powerful yet easy to use allows anyone to handle email jobs that previously required expensive professional help. Many companies are bringing their email campaigns in house in order to have more control, grow their email efforts, and decrease costs.
Here are four features you will want to use in your email marketing efforts:
1. Include HTML in your email messages. Most email programs are now equipped to read HTML. Your logo, banner, bullets, and color elements can make your message jump off screen. You can even include forms that allow customers to order instantly from your message. You take advantage of impulse purchases that can lead to big increases in sales. One note on HTML, it is best to create message that is in both HTML and text format, allow clients software to display appropriate version. Also if possible, pre-qualify your customers desire for HTML.
