Written by Karen Fegarty

Years ago, when email was just emerging asrepparttar incredible marketing tool it is today, everything was done in plain text. Since not everyone usesrepparttar 109624 same email program, and not all of them are compatible withrepparttar 109625 others, messages often ended up looking like nothing but jumbled pieces of nonsense. Besides that, they were boring.

Thus, Internet marketers were forced to find a way to spiff up their email messages to make them grab attention. Luckily, HTML was there to provide a solution.

Studies show that marketing emails sent in HTML format get much better response rates and far fewer unsubscribes than those sent in plain text. The reasons for this are many, but perhapsrepparttar 109626 biggest reason can be summed up this way: HTML messages look cooler!

The great thing about HTML is that all your recipients will be able to see it. The problem is that you can't always predict just how it will look. Users with older or outdated email programs will likely seerepparttar 109627 message as text, and some will even see all that ugly HTML coding. Those using newer versions of Outlook or Outlook Express, Eudora, or Netscape Communicator will likely seerepparttar 109628 HTML as it was intended... at least partially.

The only way to ensure that your HTML messages are seenrepparttar 109629 way you designed them is to formatrepparttar 109630 text/plain and HTML materials separately from one another, and haverepparttar 109631 appropriate version ofrepparttar 109632 message displayed forrepparttar 109633 recipient. This way, those who have HTML enabled email programs (which most people do these days) can see your message exactly how you planned. Similarly, even those whose email programs do not allow for HTML will be able to read your message loud and clear.


Written by Karen Fegarty

Many types of Internet advertising don't work as well as they once did. People have gotten used to banners and don't click on them. Some ezines have failed to keep their readers' interest and ads sometimes get less response. Search engines are overflowing with submissions. Getting your site listed high is almost impossible.

More and more businesses and organizations are now turning to email marketing to keep profits rolling in. While an increasing number of people say they rarely surfrepparttar Net,repparttar 109623 vast majority of North Americans check their email every day.

Email marketing isrepparttar 109624 most effective and efficient way to influence purchases and keep customers informed and happy. It is also extremely inexpensive. Where you might have mailed out one printed customer update every month, you can now email one every week for a fraction ofrepparttar 109625 cost.

Increasingly, companies need to embrace email marketing in a big way in order to stay competitive. Those who formerly used a service to send out their newsletters, sales info, and consumer updates are now doing allrepparttar 109626 emailing themselves.

New technology that is powerful yet easy to use allows anyone to handle email jobs that previously required expensive professional help. Many companies are bringing their email campaigns in house in order to have more control, grow their email efforts, and decrease costs.

Here are four features you will want to use in your email marketing efforts:

1. Include HTML in your email messages. Most email programs are now equipped to read HTML. Your logo, banner, bullets, and color elements can make your message jump offrepparttar 109627 screen. You can even include forms that allow customers to order instantly from your message. You take advantage of impulse purchases that can lead to big increases in sales. One note on HTML, it is best to create message that is in both HTML and text format, allowrepparttar 109628 clients software to displayrepparttar 109629 appropriate version. Also if possible, pre-qualify your customers desire for HTML.

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