PITCHING YOUR NEWS STORY: Newspapers still first place to start

Written by Barry Forward

The Internet has quickly becomerepparttar default launch point for many media pitch campaigns. Business owners have quickly graspedrepparttar 124497 ease at which they can blast their news out through online newsletters, email campaigns and online wire services. Essentiallyrepparttar 124498 Internet has made getting your name inrepparttar 124499 media seem a whole lot easier. BUT just because your news release happens to appear on a website somewhere, does that mean it's actually being read?

A new survey has found that news consumption, our daily helpings of local, national and international news, still comes predominantly fromrepparttar 124500 daily newspaper. Yes, despiterepparttar 124501 obvious increase in Internet use, most of us still look torepparttar 124502 daily printed tabloids and broadsheets for our news fixes. 52 percent of us sayrepparttar 124503 newspaper is still number one and something that we are not going to part with easily, despiterepparttar 124504 prognostications of many a digital futurist.

So just what does this mean if you are in business and trying to generate some publicity for your company - start withrepparttar 124505 newspaper first. Or thatrepparttar 124506 very least when you are developing your priority list make surerepparttar 124507 local newspaper is atrepparttar 124508 top of your hit list and that you write a version of your news release specifically forrepparttar 124509 traditional print press.

Getting Ready for a Media Interview

Written by June Campbell

If you're in business, especially if you are doing business onrepparttar Internet,repparttar 124496 day will come when you are invited to do a media interview. Perhaps someone has read your online articles and is impressed, or perhaps your local newspaper or television station is profiling interesting Internet entrepreneurs in their community. Whateverrepparttar 124497 reason, you are being given an excellent opportunity to promote your business. To getrepparttar 124498 most mileage from your interview, considerrepparttar 124499 following tips:

1. Beforerepparttar 124500 interview, practice your answers torepparttar 124501 typical questions of Who, What, Where, When, Why and How. That is, be prepared to state your name, your business, where you are located, what you do, when you started, why you started your business, and how you do things. Prepare and practice so your statements will flow smoothly.

2. Beforerepparttar 124502 interview takes place, considerrepparttar 124503 main message that you wantrepparttar 124504 audience to receive. Make a list of three major points, and practice saying these three points to yourself until you can speak them smoothly and confidently, without stumbling.

3. Duringrepparttar 124505 interview, try to include these three main points as much as possible. Your interview is likely to be edited prior to publishing or broadcasting. By repeating your main points, you reducerepparttar 124506 possibility that your preferred message will be edited out.

4. Be prepared to tell brief anecdotes and short stories. Think of a time when you solved a problem for a customer, or relate a success story or two. Find a way to mix one or more of your three main marketing messages into each anecdote.

5. Use humor with caution. If you are telling a humorous anecdote, be sure that "the joke is on yourself" and explain what you learned fromrepparttar 124507 experience. Avoid giving peoplerepparttar 124508 idea that you laugh at your customers behind their backs.

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