PDF Optimization: Death to SEO?Written by Paul Bliss
On April 18th 2005, Adobe announced that it was going to acquire Macromedia.Besides delivering a critical blow to competitive balance of two highly recognized and respected companies, it has inadvertently created a new form of optimization. That's right. PDF optimization. The main technology that Adobe wanted from Macromedia was Flash. Now that they have it, they will be able to incorporate all power of Flash into a PDF. With one fell swoop, they have changed face of search engine optimization. As a site owner, I can now potentially have my entire site reside within content of a PDF. Sure, it was textually available before, but now I can even have compressed video, dynamically generated content and visually appealing content conveniently wrapped up into web's only cross-compatible portable platform. No more worries about having a Flash player installed - that will be incorporated into PDF reading software. No more worrying about needing Quicktime and Media Player versions of video clips. They'll all be in Flash. Not only is PDF web friendly, but it is also PDA and Kiosk ready. Now content can be delivered anywhere to any device that can read a pdf. It can also be included on CD's, DVD's and even your cell phone. From a user perspective, this is awesome. From a search engine perspective, it is great to push boundaries, but we may also see end of optimizing for client sites, instead a client will pay a one-time fee to optimize a pdf. Anyone who makes a living optimizing sites can see potential loss of revenue as companies move forward and place their marketing efforts into promoting a pdf instead of a web site.
| | The Art of Website OptimizationWritten by David Bell
They say "diamonds are a girl's best friend". Just like a flawless diamond in making, a website demands significant attention to detail in order to stand up and deliver and captivate its target audience. Ever wondered what components clearly define a website as "professionally" done? It should have a polished look! You don't need to spend thousands of dollars on web design, simply make sure it loads quickly and employs a simple navigation system. Your visitors must feel that time spent at your site was time well spent! Pay extra close attention to your sales copy. If you have all kinds of questions popping in your head as you read your own sales material, so will your customers. There is a simple approach to creating great sales copy and it works like crazy. Ask yourself a few simple questions, "What's in it for me?, "How can you fulfill your promise?", "Why should I believe you?", "What if I don't like it?". Write your sales copy to paint a portrait of "yes, I can!" by answering each question; giving a risk free assurance by including a money back guarantee along with a good time factor. Strive to incorporate all of your answers in your sales copy and you'll convert your readers into buyers. One of hottest topics on Internet today is search engine optimization, another critical and important component of a professional website. With recent surveys showing over 40% of all search engine traffic coming from Yahoo Directory, it has never been more important to pay close attention to selection of your title and description. First and foremost, get a head start on competition by choosing a keyword rich domain name. It's a clear advantage you may have overlooked in preparing for search engine submission. Make sure that your title is 5 words or less and includes your most important keywords. Try to limit your site description to 25 words or less. Remember, Yahoo doesn't look at your meta tags like a typical search engine, so make your title and description count! If you are submitting to Yahoo for first time, make sure to submit to Google, Yahoo's search partner, then Yahoo in a few days. Google creates description of your site by looking for first bold word so make sure you optimize your site accordingly.
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