What is Shareware?by Dan Housley
What is Shareware? Shareware is software that you can try before you buy; shareware is a kind of marketing method for software. Software developers post trial versions of their software on websites. Consumers can then download
trial version to their computer and evaluate it. If
consumer likes
software they can purchase it. Shareware is also called try before you buy.
Today almost every big software company including Microsoft, Winzip, and AOL use trial versions or a form of shareware to market their software.
Why is shareware better than any other marketing method? Shareware is a good way to market software. It allows consumers to evaluate an application prior to making a purchase decision. They can easily determine if it meets their business or personal needs, which usually results to a satisfied customer. In addition because shareware companies are often small they can provide personalized service that is not found in larger companies. Shareware also allows for instant gratification, there is no need to wait for a shipment. Consumers can download and use
software immediately.
Freeware vs. Shareware. As you know shareware is a marketing method for software. Freeware is also a way of marketing software. However, freeware is free so
developer does not ever request any money. Shareware is free to distribute but cannot be used for an unlimited amount of time, unless
developer is paid. Freeware can be used an unlimited amount of time and can be freely distributed; payment is not required. Many developers use freeware to draw attention to their shareware applications.
What is software piracy? There are several kinds of software piracy. One kind of software piracy is hacking into software and disabling
copy protection. Software pirates then distribute or sell
hacked software. The developer does not receive any money for
software
hacker distributed. This is an infringement on
developer's copyright.
Another technique used by hackers is to illegally obtain a registered copy of software. Pirates purchase
software once and use it on multiple computers. Purchasing software with a stolen credit card is another form of software piracy. Unfortunately there are many kinds of software piracy that has slowed
industry's growth. In order for developers to continue to develop software and provide support
software needs to be profitable.