PC Doctor+ Guide 20 How To Make Money From Your Web Site (Part 3) Affiliates

Written by Steve Latimer


How To Make Money from Your Website (3) Let's deal now with Affiliate advertisements. What Is An Affiliate Program? In part 1, we discussed how a web site that is popular and has lots of visitors has an important asset -repparttar attention of people. Companies will pay to have people's attention because they can then show them advertisements. Evenrepparttar 102385 largest of companies have recognisedrepparttar 102386 opportunitiesrepparttar 102387 Internet presents for advertising. So how does a large company feed advertisements to other people's web sites? It could maintain a dedicated section or department whose sole function was to promote and maintain accounts for individual web site owners who had signed up with them as affiliates and indeed some companies do just that. The administration costs to themselves though are quite high. The more common approach is to use a third party Affiliate Company to administerrepparttar 102388 process such as Commission Junction. This is a sensible approach. The third party company can then work on developingrepparttar 102389 efficiency ofrepparttar 102390 process itself whilerepparttar 102391 advertising company can concentrate onrepparttar 102392 actual marketing of their products. They do this by producing eye-catching ads which are fresh and keep pace with product cycles, promotions andrepparttar 102393 like. The range of companies using Affiliate programs is extensive and includes everyone from high street banks and retailers to specialist web-based companies who have no traditional high street presence. I can think of few high street retailers inrepparttar 102394 UK who are not also running concurrent affiliate programs onrepparttar 102395 Internet. There are quite a few Affiliate Companies. The majority have an American slant. It's easy enough to search for Affiliate Companies onrepparttar 102396 Internet but make a large cup of coffee before hand as you may be there for some time! Why Become An Affiliate? Atrepparttar 102397 simplest level it is an additional source of advertisement revenue. The advertisement banners and links produced byrepparttar 102398 advertisers are almost invariably of very good quality. Their presence on your site actually adds torepparttar 102399 professional look and overall feel of it. By using advertisements from well known companies you become associated, albeit in a small way, with quality brands. Remember if an advertiser accepts you as an affiliate they are giving a stamp of approval to your site - always reassuring! So How Do Affiliate Programs Work? In essence there are three parties involved: The Advertiser who suppliesrepparttar 102400 graphics torepparttar 102401 Affiliate Company and determines commission rate policy. The Web Site Owner who addsrepparttar 102402 HTML code to his site which will displayrepparttar 102403 ads. He also looks afterrepparttar 102404 site content. The Affiliate Company who administers everything collecting payments from advertisers and collating them into web site owner accounts. Each party has specific roles inrepparttar 102405 relationship and if everyone does their bit effectively everyone benefits. Register Firstly, you need to register withrepparttar 102406 Affiliate Company and create an account. To do this simply visitrepparttar 102407 appropriate web site. (listed below) The registration procedure seems to vary little between Affiliate Companies. The details you need to supply are: Your name and address Other contact details The URL of your web site Details of your bank The Affiliate Company looks after collecting payments from advertisers and collating these to your account. Whenrepparttar 102408 amount in your account reaches a threshold level it is transferred into your bank account. Select Your Advertisers To select advertisers scan through those available. It's best to pick only those that comply withrepparttar 102409 overall context of your web site. So for example, if you run a site providing DIY tips and instructions you may sign up with B & Q or on-line Garden Centres. You can sign up forrepparttar 102410 more general advertisers but keep those to a minimum. Be smart. In our DIY example,repparttar 102411 site will attract visitors interested in that subject so DIY advertisements will work best for both you andrepparttar 102412 advertising company. Apply Once you have selected your advertiser you will have to apply to that company’s individual program. Some advertisers are more picky than others and some are so restrictive in who they accept you are left wondering why they bother at all. These tend to berepparttar 102413 long established, more traditional high street companies to whomrepparttar 102414 whole concept ofrepparttar 102415 Internet probably came as rather an unwelcome shock! The acceptance process is usually done by e-mail withrepparttar 102416 administration ofrepparttar 102417 process being fairly automatic. Don't be too disappointed if you are declined by certain advertisers. By declining they are not necessarily saying that your site is of poor quality. It's just as likely that it simply doesn't fit in with their current marketing approach. They are entitled to decide their own marketing strategy.

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