No doubt, there is quite a bit to be pessimistic about in today's post-Web stock mania crash environment. But on other hand, a lot of fears and anxieties that I often see expressed by Webmasters are often overblown and are not rooted in reality. The fact is: it's a big enough challenge these days building a successful site, without burdening yourself with unreasonable worries. Here are some of more common fears that I've encountered:

1. "The party's over and I arrived too late to stake my claim in cyberspace." Reality: It's true that heady days of easy money and instant Dot Com millionaires are behind us, (at least for now). But fact is, Web is still a young medium and it still has enormous potential that hasn't even begun to be tapped out yet. This may be hard to believe---especially given enormous negative publicity surrounding collapse of many previously high-flying Dot Com companies.

However, what is overlooked by many gloomy media reports is that Web itself is alive and well. Millions of new Web sites continue to emerge every month. And overall traffic for Web continues to rise. The fact is, without exception, disgraced Dot Coms that crashed and burned were companies that really didn't have solid business plans for profitability.

In reality, only reason their stock prices soared in first place was a combination of easy money, recklessness, greed and an absurd temporary mania for all things Net-related.

However, it's important to separate that fiasco from realities of Web today. The fact remains: if you have a good idea, and a solid business plan for a Web site---and you're willing to work hard---then opportunities for success still abound in cyberspace.

2. "I'm not a tech person. Building a Web site and making it successful requires complex skills that I don't have."

Reality: I hear this particular fear expressed quite a bit by people who would love to set up shop on Web and earn a living in cyberspace. And I think this fear is greatly overblown. Don't fool yourself: fact is, setting up a Web site is a fairly easy task....in fact, you'll find that your biggest challenge is not building a site, but drawing visitors.

Do you wonder why every time you talk to someone he or she seem to be in such a hurry that they don't really have time to talk with you? But, if you want to work with them you have to try and converse on phone as a first step, or even worse, setup some type of a face-to-face meeting. What's going on – why aren't we all slowing pace down so we can focus on business processes that are based upon viable models? Especially in these economic times where relationships and processes are critical to ongoing success and/or survival!

I think we are experiencing some type of a .com hangover effect. Everyone was in such a hurry during heady GBF ("get big fast") .com days trying to do "land grab" while "driving an "online brand" that would lead to a quick "exit strategy" that they forgot to really define a viable business model that included development of tangible goods and services for real customers.

I still come into contact with many people that act like they've been hard wired to a double espresso – they aren't sure what theyare doing, where they are going, but they want to do everything in a hurry! It seems like many are still trying to build a business same way they did during last two years, when fundamentals and many niceties of business went out window, while greed became order of day.

We are telling our clients speed can and does kill on web – its time to slow down and think strategically about what they want to do and then build marketing campaigns and processes that convey tangible value to their market demographics (read customers!).

Here are some fundamental marketing rules for living life in slow (but safe) lane: