Overcoming Your Cyberspace Fears:

Written by Marc McDonald


With allrepparttar doom and gloom surroundingrepparttar 119066 Dot Com meltdown overrepparttar 119067 past year, it seems that fear has replaced optimism for many people who are trying to make a living in cyberspace.

No doubt, there is quite a bit to be pessimistic about in today's post-Web stock mania crash environment. But onrepparttar 119068 other hand, a lot ofrepparttar 119069 fears and anxieties that I often see expressed by Webmasters are often overblown and are not rooted in reality. The fact is: it's a big enough challenge these days building a successful site, without burdening yourself with unreasonable worries. Here are some ofrepparttar 119070 more common fears that I've encountered:

1. "The party's over and I arrived too late to stake my claim in cyberspace." Reality: It's true thatrepparttar 119071 heady days of easy money and instant Dot Com millionaires are behind us, (at least for now). Butrepparttar 119072 fact is,repparttar 119073 Web is still a young medium and it still has enormous potential that hasn't even begun to be tapped out yet. This may be hard to believe---especially givenrepparttar 119074 enormous negative publicity surroundingrepparttar 119075 collapse of many previously high-flying Dot Com companies.

However, what is overlooked by many gloomy media reports is thatrepparttar 119076 Web itself is alive and well. Millions of new Web sites continue to emerge every month. And overall traffic forrepparttar 119077 Web continues to rise. The fact is, without exception,repparttar 119078 disgraced Dot Coms that crashed and burned were companies that really didn't have solid business plans for profitability.

In reality,repparttar 119079 only reason their stock prices soared inrepparttar 119080 first place was a combination of easy money, recklessness, greed and an absurd temporary mania for all things Net-related.

However, it's important to separate that fiasco fromrepparttar 119081 realities ofrepparttar 119082 Web today. The fact remains: if you have a good idea, and a solid business plan for a Web site---and you're willing to work hard---then opportunities for success still abound in cyberspace.

2. "I'm not a tech person. Building a Web site and making it successful requires complex skills that I don't have."

Reality: I hear this particular fear expressed quite a bit by people who would love to set up shop onrepparttar 119083 Web and earn a living in cyberspace. And I think this fear is greatly overblown. Don't fool yourself:repparttar 119084 fact is, setting up a Web site is a fairly easy task....in fact, you'll find that your biggest challenge is not building a site, but drawing visitors.

And as far as drawing visitors goes, you really don't have to be a Web guru or a tech person to achieve this. We're not talking about rocket science here---simply relentlessly doingrepparttar 119085 basics and doing them well: making your site a compelling and useful resource that people will bookmark; learning aboutrepparttar 119086 search engines; working out linkbacks with other sites, etc.

Speed Kills on the Web!

Written by Lee Traupel


I only have to point torepparttar 555 plus failed .com companies (according to Web Mergers) asrepparttar 119065 poster children ofrepparttar 119066 "speed at any cost" business mantra that clearly doesn't work. And, these werecompanies who burnt through significant amounts of capital (in repparttar 119067 millions, tens of millions or hundreds of millions in many cases) while they were rushing to get to market.

Do you wonder why every time you talk to someone he or she seem to be in such a hurry that they don't really have time to talk with you? But, if you want to work with them you have to try and converse onrepparttar 119068 phone as a first step, or even worse, setup some type of a face-to-face meeting. What's going on why aren't we all slowingrepparttar 119069 pace down so we can focus on business processes that are based upon viable models? Especially in these economic times where relationships and processes are critical to ongoing success and/or survival!

I think we are experiencing some type of a .com hangover effect. Everyone was in such a hurry duringrepparttar 119070 heady GBF ("get big fast") .com days trying to dorepparttar 119071 "land grab" while "driving an "online brand" that would lead to a quick "exit strategy" that they forgot to really define a viable business model that included development of tangible goods and services for real customers.

I still come into contact with many people that act like they've been hard wired to a double espresso they aren't sure what theyare doing, where they are going, but they want to do everything in a hurry! It seems like many are still trying to build a business repparttar 119072 same way they did duringrepparttar 119073 last two years, when fundamentals and many niceties of business went outrepparttar 119074 window, while greed became repparttar 119075 order ofrepparttar 119076 day.

We are telling our clients speed can and does kill onrepparttar 119077 web its time to slow down and think strategically about what they want to do and then build marketing campaigns and processes that convey tangible value to their market demographics (read customers!).

Here are some fundamental marketing rules for living life inrepparttar 119078 slow (but safe) lane:

1) Ensure all marketing collateral (web and offline) are in synch invest sufficient time and resources to ensure there are no discrepancies between them to build a cohesive brand that effectively communicates what you do.

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