Overcoming Writers Block

Written by Richard Lowe

Ah, I remember writers block. I used to suffer from it a long time ago. Today I write dozens of articles a week, perhaps five hundred a year. Earlier in my life, I would go months and months without writing a word. Why? Writers block. But I suffer no longer.

The Causes

What causes writers block? In my case, I've found a few causes.

The idiots ofrepparttar world - Occasionally I'll write something and get a negative comment. Inrepparttar 129394 past when I was in my twenties (seems like a different lifetime now) this would stop me cold. I'd get a comment like "this isn't that great" or "you should change your article thusly..." and bam, I would stop writing for weeks or months.

Some other failure in life - I've found that when I was failing somewhere else in life I would stop writing. You know, hard times at work, lost love, that kind of thing. When life seemed to hit me particularly hard, I would find that I didn't feel like writing at all.

Something I didn't understand - Sometimes I would want to write an article but I would find myself stopped cold. Later, I would often discover that I didn't understand something, some critical piece of information. Once I filled in that gap, I started writing again.

Illness - Something about throwing up just makes it difficult to write ...

Too much introversion - I've found that I have to extrovert occasionally in order to be able to introvert enough to write. Does that make sense? On those occasions where I could not get out, my writing suffered.

Not writing something of interest - Occasionally, I've found I am attempting to write an article about a subject which is of no interest at all. It makes it really difficult to write something when you don't care a hoot for it.

The Solutions

What arerepparttar 129395 solutions?

Write something every single day - I have taken a few writing classes, and one common denominator (and perhapsrepparttar 129396 only meaningful information from any of them) was so simple as to defy imagination. Simply write something every single day.

I write one article, completely polished and ready for publication, every single day, seven days a week, 365 days a year. Sometimes I write two or three articles in a day.

To Write Your Own Copy or Not to Write Your Own Copy - That is the Question

Written by Jenny Bosworth

If you haven't yet learned to discern good copy from bad copy, you will have a difficult time writing your own. Tim, a graphic designer friend of mine, recently learnedrepparttar difference when he tried to write his own web copy.

Tim had a phenomenal website. His work was not onlyrepparttar 129392 best inrepparttar 129393 state, butrepparttar 129394 best in allrepparttar 129395 surrounding states. He had done high-end graphic work for a number of national clients. But suddenlyrepparttar 129396 work dried up.

Tim asked me to take a look at his website to tell him what I thought, not of his web copy, but of his work. However, being a professional copywriter, Tim's real problems glared out at me. His work was great. His copy sucked.

Not only was Tim's copy filled with spelling and grammar errors, but most of it was fluff. He included copy just to fill space, ignoringrepparttar 129397 fact that potential clients would want substantial information that could not simply be provided in samples of his work.

Tim made allrepparttar 129398 mistakes of a novice copywriter: awkward sentences, too much technical jargon, misused words and punctuation, andrepparttar 129399 worst mistake that any copywriter can make, lack of clarity and failure to communicate.

If copy doesn't communicate there is no purpose in it's existence. The number one communication barring culprit is unclear writing and confusing ideas.

When you write your own copy, keep in mind that, just because you know what you're thinking doesn't mean anyone else will. Most people can't get away with simply writing what they think. It's better to consider what your audience needs to hear.

Highly skilled copywriters follow approximately 7 basic guidelines. They may not follow all of them all ofrepparttar 129400 time, or they may follow all of them all ofrepparttar 129401 time. But you can be assured that they follow at least some ofrepparttar 129402 7 all ofrepparttar 129403 time:

1. Know Your Audience - Society is broken into different demographics: men, women, teenage girls, teenage boys, single moms, working moms, middle aged men, business people, Gen Xers, etc...The tone and focus of your copy depends on which demographic you need to target.

Before you even begin to write your copy, you must ask yourself:

*Who will be interested in my product or service? *Why will they be interested (Price, delivery, performance, reliability, service maintenance, quality efficiency, etc...) *What motivatesrepparttar 129404 buyer?

2. Understand Your Product or Service - You may think you've considered all aspects of your product or service, but here's a list of questions to ask yourself just in case:

*What are allrepparttar 129405 features and benefits of my product or service? *Which benefits arerepparttar 129406 most important? *How does my product differ fromrepparttar 129407 competition, and if it doesn't differ, how can I make it seem different? *Is my product/service a need or a want? *Does my product/service solve any existing problems? *Is my product/service reliable, efficient, economical, etc...? *Have people bought my product or service, and if so, what do they say about it? *Is my product available in different materials, sizes and models? *How quickly can my product/service be delivered? *Is my product/service guaranteed? If not, should it be?

3. Find your USP (unique selling point) - This is your product or service's most attractive and unique benefit fromrepparttar 129408 buyer's perspective. The USP should berepparttar 129409 focus ofrepparttar 129410 copy, around whichrepparttar 129411 mention of other benefits hover.

4. Write Benefit Oriented Copy - Inexperienced copywriters tend to focus onrepparttar 129412 featured product, company, or service, failing to mention how it will actually benefitrepparttar 129413 buyer. People are only interested in a product that says, "This is what I'm going to do for you."

Cont'd on page 2 ==>
ImproveHomeLife.com © 2005
Terms of Use