Do you know how may sales you lose from customers who almost buy from you? Losing "almost customers" is a major source of lost income for most businesses. But few are aware of problem and even fewer employ a strategy to prevent this unnecessary loss of income.

Here are 3 major buying obstacles that cause paying customers to become "almost customers" ...and how you can easily overcome each obstacle.

1. PROCRASTINATION

Many prospective customers procrastinate after they decide to buy from you. The benefit they gain from using your product or service fades in their memory as time passes. Other things distract them and they soon forget about you. Procrastination converts your paying customer into another "almost customer" ...causing you to lose sale.

You can avoid losing these sales by rewarding customers for taking immediate action and penalizing them if they do not. For example, create best irresistible offer you can afford. Include a specific expiration date. Give your prospects option of accepting your offer now or forfeiting it. This will motivate many procrastinators to buy now so they don't miss your special offer.

2. LOW PRIORITY

Some prospective customers don't buy from you because they place a higher priority on spending their money for something else. You can save many of these "almost customers" by motivating them to make your product or service their first priority.

One way to boost priority level of your product or service in your prospective customer's mind is to dramatize good feeling they will enjoy when they use it. For example, a financial planner can describe what it feels like to enjoy an affluent lifestyle without debt. Or a network marketing recruiter can describe what it feels like to work at home without a boss.

If you truly believe that you are giving great value, at a reasonable price, and you are willing to back-up whatever you say about it, then you are definitely on right track. There is an old saying, “If you build a better mousetrap...” What this old adage was trying to impress on people was that it takes stick-to-it abilities as well as a great product, and market finesse. In other words, you are in this for long haul. Its a great idea, and hype in your advertising is just your enthusiasm showing. You are, in essence, doing everything right. Now comes hardest part of internet marketing. You have to wait for word to get around and for surfers and other online participants to get wind of your product/service, and they will. God didn’t build world in one day, why do you feel you can create an internet empire in less than that?