Depending on project, outsourcing can sometimes be a very cost-effective business decision. Sure, we can all accomplish some of it in-house, but can we do it all, and do it well?

Would it surprise you to know that Compaq Computer™ outsources? How about Underwriters Laboratories™? Gateway Computers™? Yes, even Chicagoland Area Chamber of Commerce™! I have been involved with projects involving each one of these companies. They all outsourced specific portions of their projects. Even Hyperformance Media out-sources specific project requirements! Every business does not know every other business.

What I mean is, your business can not know everything there is to know about printing (for example). Therefore, in certain situations, it would benefit your company to outsource this service to some printing specialists. It could save you time, money, and benefits, leaving your employees their time to continue to do what they do best, their job - with minimum productivity loss!

In this simple example you can begin to see many benefits. * You have professionals creating desired product.

* They will do a better job in less time.

* No need to buy additional equipment or software.

* No set-up, no training, no lost time.

Your customers can come from anywhere, at anytime.  Yep, airport at 3:32 a.m., or how about car behind you?

Below is a list of some of obvious and not so obvious places you should be advertising your website. Some of them cost you nothing, most of them cost you very little. Do you want more customers than your competitors? Then put yourself 'out there' - more than your competition! You'll be surprised at how much traffic you can directly generate.

Hopefully you are using all of this first set...

* Invoices - Make sure, or get it on your next re-order.

* Statements - Another one, get it printed!

* Business Cards - Every card should have website address and appropriate e-mail address. Letterhead - Right after your address should be your web address.

* Envelopes - This all goes to Branding effectively and getting people to your site.

* Company Vehicles - Often overlooked, but I thought I would add it here... don't forget these!

* Corrugate Products - Each and every package or product you ship should have your web address either stamped on it (cheap) or printed on next run.