OuterSports.com Announces Online CommunityWritten by Richard Robbins
Favorite Places, News and Events, and Adventure Stories pages provide gathering place for outdoor enthusiasts.OuterSports.com, an online retailer of outdoor equipment and accessories for hikers, climbers, campers, and winter sports participants, recently brought online its new outdoor community, where users can find and contribute helpful information related to getting out. “Our company is dedicated to helping people enjoy outdoors, whether they like to hike, camp, climb, snowboard, or whatever,” says OuterSports.com co-founder Darron Robbins, “Until now, we have been strictly in business of providing gear folks need to make their outings successful. The new OuterSports.com community enables our customers to share their insights and experiences from outdoor recreation world with others.” The new OuterSports.com community features three categories: “Favorites Places”, “News and Events”, and “Adventure Stories.” The Favorite Places section of community is for finding and sharing details about outdoor spots recommended by community members. The News and Events section lists various competitions, tradeshows, new product reviews, and other activities of interest to recreation lovers. On Adventure Stories page, community participants can read others’ tales about trips and activities that have exciting twists to them. They can also contribute stories of their own. This new release of an online community is first step in OuterSports.com’s effort to become more than a retailer of products for its customers. Richard Robbins, co-founder, explains, “We want to eventually become primary source for people who are planning a getaway into wilderness. Not only will we sell tents, sleeping bags, lanterns, and such, but we will provide tools that help our customers get to a place they will enjoy with gear they need at price they can afford. Our new site [to be released in January] will facilitate more interaction between our customers and each other and us.”
| | Can We Talk Frankly About Resale Rights?Written by Willie Crawford
In last 2 issues we looked at creating your own products and services. If you missed those, you can read then on-line at http://williecrawford.com/archives.html Today, let's look at a shortcut to getting your own product. Let's examine buying reprint rights.I've been in business on-line since 1997 and I have only purchased 1 set of reprint rights that I marketed. I have gotten rights to lots of products as a bonus or had them given to me. Get reprint rights to right product and you're set to generate a steady income stream for a long time. Buy wrong reprint rights and you're just out of your time and money. When considering buying reprint rights to a product, most important factor is demand for product. If nobody wants product, everything else is irrelevant. So I personally will only consider reprint rights for a product I would consider buying in first place. A little acknowledged FACT is reason reprint rights are often offered for products is because owner isn't making any money on product itself. Offering reprint rights for many products actually decrease their value in mind of potential buyers. Therefore, if a product is selling briskly at retail, it would usually be unwise to offer reprint rights. Consider this when looking for products to buy reprint rights to. Another reason reprint rights are often offered for a product is because product's creator wants to benefit from viral effect. He is willing to forgo a large upfront profit to benefit from backend sales or publicity. These are generally products that contain links back to person selling them embedded within product. If product is nothing more than a bunch of affiliate links then these links need to be brandable to make reprint rights to that product a potentially worthwhile investment. What does make a great product to buy reprint rights to? I recently conducted a tele-seminar on using pay-per-click search engines. The tele-seminar was very profitable and generated a product I could resell. Shortly after that experience I confirmed that there were a lot of people who would buy an info product on how to conduct tele-seminars and regular seminars. So I considered writing such a product based upon my experiences. With perfect timing, reprint rights to a product that teaches how to conduct seminars and tele-seminars was offered to me. It was by my friend Fred Gleeck who has conducted over 1350 one-day seminars. I met Fred at a recent workshop and knew that he really knew his stuff. They were offering a very limited number of reprint rights (they are no longer available) so I knew market wouldn't be saturated. It was perfect. The rights were for a product I was actually considering buying anyway. I am planning on organizing my own small seminar or workshop in mid-2003 and am in early stages of planning things.
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