Organic Search Engine OptimizationWritten by Anthony Parsons
Organic Search Engine Optimization (SEO) is simply a marketing term for natural development of a website. Organic SEO allows a website to gain free listings within major search engines without regular ongoing marketing costs. SEO comprises many aspects to complete a total marketing package. The difference is whether SEO package is natural in form to comply with search engines, or artificial in an attempt to cheat search engines. It's no secret that every website owner wants top position within Search Engine Results Pages (SERP's). What is unknown to many is that artificially manipulating a website or other external elements will not allow a website see top position for very long. Artificial manipulation is what you hear when someone says "hit or miss" optimization.Let me quickly define professional and unprofessional. A professional is "a person having impressive competence in a particular activity" and unprofessional being "below or contrary to standards expected in a particular profession". I have explained this to highlight meanings of non-organic, artificial, unethical or more commonly, unprofessional SEO. Unprofessional SEO is utilising door-pages, entry-pages, cloaking, spamming (constant submissions), hidden text, tiny text, pages made with no sole purpose other than for search engines, landing pages and several other methods. A professional SEO would never need to adopt these methods to achieve high, stable rankings.
| | Why Purchase Search Engine Optimization?Written by Anthony Parsons
Well that’s easy, so your website can actually be seen by users within search engines when relevant key terms to your website, business or product are being searched. If your website is not ranking in top 20 for actual keywords being searched on engines, then you definitely require search engine optimisation immediately.It is fact that 85% of visitors to a website will come from search engines. It is also fact that over 90% of users rarely go past first twenty results, first two pages, from search engines. It has been statistically proven that users will generally change search engines before sifting past first two pages. From this you can start to imagine lost revenue and exposure that your business and website is suffering. Search engine optimisation is like a well-marketed television advertisement, your business is placed in front of most appropriate maturity audience at a given time to achieve best return on investment. You would not place your television advertisement about "house renovations" in morning during cartoons for example. This type of advertisement would be marketed during programs that are relevant to that subject. The same is achieved through professional website optimisation. A professional SEO will ensure your website appears where it can be seen at most appropriate times. For example, when a search for "home renovation" or similar is searched, your website would then appear on front page of a search engine. Your website will not appear when "cartoon" is entered into a search engine for example.
|
