Organic Search Engine Optimization

Written by Jeff Palmer

Organic Search Engine Optimization What it is and why itís so important.

By Jeff Palmer

Search engine optimization can be broken down into two separate yet intertwined categories. Non-organic or paid search optimization and organic, or unpaid search optimization. Paid search advertising relies on purchased search phrases to drive visitors to a website, while organic search optimization focuses on developing web sites that are naturally search engine friendly and appear inrepparttar unpaid or "organic" search engine results pages. (SERPS)

Successful organic optimization combines technical know-how with persuasive marketing.

Organically optimized web sites contain content that visitors find informative and relevant to their searches. Content is further optimized for search engines by incorporating relevant key phrases or words intorepparttar 127815 site's literature.

Organic optimization is holistic in approach. Every aspect of a web site is analysed for it's level of search friendliness. Aspects likerepparttar 127816 site's title, meta-tags, editorial copy, structure and design, usability and function are all taken into consideration. These aspects and many others are equally considered when optimizing a web site. There are, however four main points of interest:

1. Key Phrases: One ofrepparttar 127817 first steps in organic optimization is determining which key phrases are to be targeted. This is determined by researching which words or phrases a target audience is most likely to search for. These target keywords are then incorporated intorepparttar 127818 title, description and content of a web site.

It is important to note thatrepparttar 127819 overuse of keywords in a web site can result in a search engineís indexing software to considering a site as abusing or spammingrepparttar 127820 search engine and can result in that site being removed fromrepparttar 127821 search index.

Generally a key word should appear five to eight times within a siteís editorial content and content should consist of between 200 and 400 words.

2. Site Structure Search engines are somewhat limited inrepparttar 127822 way they can index a web site. Search engine robots or spiders are chiefly concerned with determining two things, what is this web site all about and where should this site show up inrepparttar 127823 search engine results. Oftenrepparttar 127824 way in which a web site is constructed can have negative results in how effective these search spiders are.

It is important to understand how search engine indexing works in order to create web sites which are fine tuned for optimal search results

Relevance of Description Tags

Written by Brian Basson

Although not an important factor inrepparttar search engine rank of a web page, it is still very crucial to give careful consideration to have a good description tag on every single page of your website. As withrepparttar 127814 title tag, it is important to plan and decide on an "eye-catching" description tag. The "description tag" is ultimately what will make a person click on a specific link from a search engine result. Give special attention to this fact, and you will find that your site's visits will increase by a huge margin ! People are naturally inquisitive, so make them WANT to click on your link to find out more, and not onrepparttar 127815 link ofrepparttar 127816 competition !!! Put yourself inrepparttar 127817 shoes of potential visitors to your website, and ask yourself : what will make me click on a specific link - and what info and description must it contain ? End result - more visits & sales ...

As withrepparttar 127818 Title Tag, do not makerepparttar 127819 description tag too long - rather make it short and torepparttar 127820 point, but still very attractive to click on. Google do not place any value on keywords included inrepparttar 127821 description tag, but does display it inrepparttar 127822 results - so please plan this tag well !

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