When adding links to your pages there are three choices for order: alphabetical, newest links first or oldest links first. Listing links by order of "Oldest Links First" is most appropriate and fairest to your link partners and will make them more willing to exchange links with you for other sites they have. Here's why:

By listing in Alphabetical order your links pages will not be static and will constantly change. Using one of my own sites as an example, since it starts with a "U", whenever you reach your determined maximum number of links per page my site will most likely move to page 2. When page 2 fills my site will move to page 3, then page 4 and so on. When my link management script checks for all my reciprocal links, it won't see yours since it has moved to a different page and then it will send an email to you that my link can't be found at your site. Then we will both have to exchange emails and I will have to make a correction to my links directory as to where my link is at on your site. This is wasted time for both of us.

Now, there are numerous ways in which a Search Engine ranks a website; by keyword density, relevancy, content, etc. etc.. But Link Popularity is an ever growing statistic in how Search Engines continue to rank websites.

Link popularity, is how "popular" your website is. That is how popular your site is compared to other websites. To put it another way; it is number of "other websites" that have a link on their website to your website. Did you get that? :)

Now, although Link Popularity "building" is a large science and art in itself, I'll briefly touch on a couple ways in which you can see how popular you are and how to go about improving your link popularity.

A small side note though, is link popularity is a BIG way in which Google™ ranks their search results. They refer to this as "PageRank". With Search Engine, FAST, they it call "link score".

Now there are quite a few software programs and sites that can help build your link popularity as well as check your popularity.