Optimum SEO Keyword Density A Real-Life Case Study

Written by Glenn Murray


So you’ve built your website, you know what keywords you want to target (i.e. what words your customers are searching for), and you’re ready to write your copy. You’ve been told that you should use your keywords frequently so that you appear in search results for those words. But what does “frequently” mean?

How many times should you use your primary keyword? This case study helps answer that question.

Some background on ”Keyword Density”

In order to understand optimum keyword usage, we first need to have some way of measuring keyword frequency. Inrepparttar Search Engine Optimization (SEO) world, frequency is actually referred to as density. Keyword density is a measure ofrepparttar 136813 number of times your keyword appears on a page expressed as a percentage ofrepparttar 136814 total wordcount of that page. For example, if your page has 100 words, and your keyword phrase appears 5 times, its density is 5%. So when you hear someone say “keyword density”, that’s normally what they’re talking about. (TIP: You can automatically checkrepparttar 136815 keyword density of your page at LiveKeywordAnalysis.com.)

However, there is another, more complex measure of keyword density which takes into accountrepparttar 136816 text components inrepparttar 136817 HTML ofrepparttar 136818 page (i.e.repparttar 136819 meta tags: Title, Keywords, Alt Text, Description, and Comments). When using this measure, you don’t just countrepparttar 136820 words your visitor sees; you also countrepparttar 136821 words in your meta tags. For example, if you have 100 words on your home page, 10 words in your Title tag, 20 words in your Description tag, 70 words in your Alt tags, and 10 words in your Comments tag, your total wordcount forrepparttar 136822 page is 100 + 10 + 20 + 70 + 10 = 210. Similarly, when counting keywords, you don’t just add uprepparttar 136823 number of times a visitor will see your keyword, you also countrepparttar 136824 number of times that keyword appears in your meta tags. For example, if your keyword appears 5 times inrepparttar 136825 home page copy, 3 times inrepparttar 136826 Title tag, 5 times in repparttar 136827 Description tag, 30 times in your Alt tags, and twice in your Comments tag, your total keyword count is 5 + 3 + 5 + 30 + 2 = 45. So with a total wordcount of 210 and a keyword count of 45, your keyword density is 45/210 x 100 = 21%. It is argued that this measure of keyword density is more relevant asrepparttar 136828 search engines measure density in this fashion. (TIP: You can automatically checkrepparttar 136829 keyword density of your page using this more complex measure at GoRank.com.)

As you can see, you need to be very aware of which measure you’re talking about when you’re talking “keyword density”. But let me reiterate; mostly when people talk about keyword density, they’re talkingrepparttar 136830 simple measure.

What isrepparttar 136831 optimum keyword density

And now down to business… What keyword density (of either kind) should you be targeting on your website?

There’s a lot of debate surrounding this issue becauserepparttar 136832 search engine companies don’t disclose repparttar 136833 details of their algorithms (as that would allow people to abuserepparttar 136834 system). Instead, people working inrepparttar 136835 SEO world are left to figure it out based on their experience.



Five Times for Search Engine Optimization

Written by Jennifer Guinan


Search engine optimization sounds so daunting for most young companies. Who has time for dealing with metatags and keyword density when you're trying to get a company offrepparttar ground? Below is a simple list of five things you can easily do to improve your visibility on search engines.

1. You can afford free. Index your site withrepparttar 136728 Open Directory Project. It's free! The Open Directory Project powers core directory services for Google, Lycos, AOL Search, Netscape Search, and lots more.

2. Know thyself through thy customers' eyes. Remember thatrepparttar 136729 words you use to describe your company are not necessarilyrepparttar 136730 same ones that a prospect might use. Sometimes you need to go withrepparttar 136731 masses when it comes to keywords. Review your keyword list (if you have one), and see if your prospects would even think to search for them. You might even want to (gasp!) ask your customers about what keywords they use.

3. Stay onrepparttar 136732 up-and-up. Don't cram your keyword tag with dozens of keywords or repeating keywords. It doesn't work. Use 10 to 12 good, applicable keywords.

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