A Dynamite New Web-Based Reporting Service May be Just What You Need to Check Your Search Engine Rankings
By Robin R. Nobles
We all agree that it's important to check your search engine rankings periodically. After all, unless you monitor your rankings, you won't know when pages have slipped in ranking or fallen from index altogether.
While there are some excellent software programs for checking your rankings, such as our favorite, WebPosition Gold, until recently, there hasn't been a Web-based reporting service.
But why would you want to use a Web-based service? Let's look at a few reasons.
Advantages for Using a Web-Based Service
Believe it or not, many people still access Internet using a modem. If those people have a lot of search engine marketing clients, or if they're dealing with hundreds (or thousands) of keyword phrases, using a software program could really tie up their resources for literally hours.
While you can certainly run ranking reports at night, that doesn't mean you won't be "booted offline" sometime during night, to where you'll have to start all over again next day or night.
Also, if you have a lot of clients, you've probably found that ranking reports take up an enormous amount of space on your hard drive. In fact, some companies devote entire computers just to ranking reports.
Another reason for using a Web-based service versus a software program is if you're in a location where you still have to pay by minute or hour for Internet access.
Finally, some people like idea of turning over various search engine marketing functions to someone else, to where they can concentrate on other areas. For those people, Web-based reporting is ideal.
Introducing WebRank (http://www.webrank.com). . . a new Web-based Reporting Service
Besides doing its job quickly and easily, there are two things I look for in a software program or tool: intuitiveness and good customer support.
Like most people in search engine marketing industry, time is crucial to me, and I have none to waste. WebRank is so easy to use that you can get started immediately, without even having to access help files. However, to help you get started, they have a "SupportMail" follow-up system, where new subscribers receive little tips through e-mail on how to use WebRank.
And, I found that if I had any questions or problems, their technical support folks answered those questions or concerns quickly and efficiently.
How does WebRank work?
You simply enter your keyword phrases and your domains in your Administration area. The service even offers a suggested list of new keyword phrases in your topic areas, similar to a keyword suggestion tool, which is very handy. You can also add competing domains, then have WebRank compare your rankings to your competitors'.