It is a well known fact that big search engines like Google are paying
most attention to links that point back to your website. However, that does not mean that your website design does not matter. You should take a break from looking for link partners and invest some time in optimizing your website's design; it will pay of in long run. Below you will find some tips on how to optimize your layout in order for search engine spiders to crawl your website correctly.Use of images in search engine optimization process.
The most important thing to understand about search engines' spiders is that they can only read text. That means that whatever text you have inside image will not be read by any spider. Of course, website without images will be boring to look at but be careful not to put important text inside image. It is relatively easy to surround your body text with images to make it look as if text is part of an image without hurting your search engine ranking chances. Discuss these things with your web designer.
Create meta tags.
Creating meta tags is next step toward successful search engine optimization. Meta tags are designed to give search engine spider in idea about your website before it actually crawls body of page itself. Meta data gives spider title of your page, short description and keywords that are relevant to that page. Notice that word "page" is used here; spiders look at each page of your website separately. Here are some examples and explanations on meta tags:
SEMBooster.com TITLE - that's title of your page. Do not make it too long and don't try to put too many keywords in it. Never less, you should have 1-2 of your major keywords in title.
DESCRIPTION - that's description of you page. It should be 1-2 sentences and should make sense because search engines like Google use it when displaying your listing, along with title tag.
KEYWORDS - that's keywords that relate to your website. Make sure you put keywords that have been used in body of you page. If you put keywords that are nowhere to be found on your page some search engines might penalize for it and filter out your website.
Use style sheets.
Today using style sheets or CSS is a common practice but you still better make sure your website is using one. Style sheets help you clean up your code and remove font tags that might cause problems with spiders. In past webmasters filled pages with tons of keywords in tiny font size and therefore search engines started to penalize for it. Using CSS ensures that all text is of same size as well as spider is concerned; visually all fonts will look different. Now webmasters are even building whole sites on CSS.
Image alt tags.
Image alt tags are an important part of your website optimization. Image alt tag contains text that you see when moving your mouse over image. It is also text that is used to describe an image if your website's visitor has images disabled. Because search engine spiders can't read text inside image, it reads alt tag as a way to understand what image is about. It seems that search engines are not penalizing for stuffing alt tags with keywords but be careful not to overdue it. Here is how it looks:
