Optimizing Your Site For The Search Engines

Written by Margot B

Optimize Your Site For Search Engines, by Margot B So you've built your web site! Don't submit it torepparttar search engines until you've given it a tune-up to make it read forrepparttar 131959 search engines. With "Net Mechanic" at http://www.netmechanic.com you will find "HTML Toolbox" that will scan your pages and let you know about errors before your customers find them. Learn which meta and title tags are best for your web site. They'll even insert them into your Web page for you, and check your spelling as well. Net Mechanic has a search engine starter that will submit your site to 12 popular search engines. This is their free sample. To prepare your site for search engine submission they offer a free sample of their Keyword Popularity Support. With this program, you'll learn which keywords will getrepparttar 131960 most traffic to your site. To test up to five Web pages they offer a free sample of "HTML Tool- box". You can get a free tune-up. With this you can repair common HTML errors, find broken links, get help with HTML tags. You can get a free test [of up to five pages] of repparttar 131961 download time of your site. They offer a free monthly tune up. Then they will give you, as a free sample, your search engine ranking in six top search engines and they will check your rank every week and send a page rank report to you. HTML Toolbox is safe to use. Their tools won't automatically change any- thing on your site. All their repairs are on a copy of yur Web page so that you can download and install when you're ready. Another item to check isrepparttar 131962 size of your graphic images. Few visitors are willing to stare at your blank screen for 10-20 seconds while your graphic images load. With Net Mechanic's free "Gif Bot" you can reduce your image file size, optimize images, re-use images, pre-load images. If you re-use repparttar 131963 same image on your web site, such as company logos and navigational menu bars and icons, site visitors will only


Written by Bob McElwain

Commonly we hear that a one or two percent CR (Conversion Ratio) is good. By this is meant that one or two visitors takerepparttar desired action in accordance withrepparttar 131958 site purpose. Perhaps they make a purchase, request further information, or download a file.

Such numbers mean different things to different people. Many sites would be dismayed by a CR of less than ten percent. Still others, particularly those selling high ticket items, may be quite content with a CR of 0.1%. Whatrepparttar 131959 CR for your site ought to be, depends uponrepparttar 131960 site purpose. For example, it's easier to generate leads than to sell product. Thus you would expect a better CR in lead generation than in selling.

CR And Newcomers

If you're new torepparttar 131961 Web or have only recently opened a site, you may not have enough visitors or sales to figure what your CR is or ought to be. The bottom line is that hits are hard to get, andrepparttar 131962 task is far more difficult for a new or relatively new site.

So What Should Your CR Be?

As suggested, it is a function ofrepparttar 131963 site purpose. As an example, assume you have opened a site and are selling an ebook at $20 per copy. Further assume it's a dandy book with great content of interest to many. And one that over-delivers big time.

In theory, you should be able to generate one to two sales per 100 visitors (1% - 2% CR). In practice, it may be an unrealistic goal. The inconsistencies between groups of only 100 can mislead.

The Makings Of A Great Site

Let's assume you have taken a practical view toward your site. And that it is all working well. You have great content that even now is beginning to draw traffic. And you have other products, perhaps an affiliate program or two, besidesrepparttar 131964 ebook.

Given this model, hits onrepparttar 131965 site do not relate directly torepparttar 131966 CR for your ebook. You need to look atrepparttar 131967 hits onrepparttar 131968 page which containsrepparttar 131969 sales presentation ofrepparttar 131970 book. Then consider sales relative to this count.

To put this another way, it may require 1000 hits on your site to generate 100 hits on your sales presentation. If these hits bring two sales, your CR is 2%. However, relative to your site which received 1000 hits, ebook sales amount to only 0.2% on total hits.

1000 Hits? That's A Lot!

You bet it is. And if you're new torepparttar 131971 Web, you may not yet have received this many in total. Growing targeted traffic isrepparttar 131972 most difficult task there is in doing business online. It takes time, a lot of learning, and above all, patience.

So What Can You Do Meanwhile?

Continuously examine all aspects of your site, withrepparttar 131973 goal of directing more visitors down paths to sales.

* Does your content at least indirectly point to a path which leads to a sale? * Canrepparttar 131974 sales presentations be improved?

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