Optimizing Your Sales Letter

Written by Sean Burns

If you sell a product online, there's a good chance that you have a sales letter for it. Hopefully you've got a great headline that grabs people's attention and then sales copy that statesrepparttar benefits of your product and is designed to convert visitors to customers. There is a good chance that you have an affiliate program for your product and you may even have organized some joint ventures to promote it.

What aboutrepparttar 128010 search engines?

Optimizing sales letters is quite a difficult process and it's something that many people ignore when they set up a site to sell their product. The purpose of a sales letter is to sell a product, not to get traffic. Therefore, they should be written in a way that specifically targets sales. This can often mean thatrepparttar 128011 search engine friendly parts of a page are not targeted. So, what should you do?

The simple answer is that you should not change a sales letter to try to pleaserepparttar 128012 search engines. If you were to do that, you may end up getting more traffic but less sales. Getting phrases that people search for into a sales letter may detract from it's overall message and this will often prove to berepparttar 128013 case if you try to get keywords intorepparttar 128014 key parts of a page.

Popular marketing wisdom would suggest that your headline isrepparttar 128015 single most important part of a sales letter. Unfortunately, it's also quite an important factor forrepparttar 128016 search engines. The first paragraph or two of a sales letter are also very important because they can almost closerepparttar 128017 sale on their own if you grab people's interest. Again, unfortunatelyrepparttar 128018 first paragraph or two of a page are quite important torepparttar 128019 search engines.

If you were to write an article, you could get keywords intorepparttar 128020 headline and first paragraph because they relate torepparttar 128021 article. With a sales letter, using keywords that relate torepparttar 128022 product may not be appropriate because you aren't providing information as such - you are selling something.

Another issue with sales letters is that they do tend to be quite long. Therefore, if you are worried about keyword density, this can cause a problem. Not that you should worry about keyword density too much but it is an issue. If you were targeting a two word phrase, you may have to mention it 100 times or more on your page to getrepparttar 128023 right density. Let's face it, there is a good chance that your letter may look a bit weird if you did that.

Now, there are two methods that you could consider using to get traffic fromrepparttar 128024 search engines. The second one that I discuss here is my personal favorite but using either will have an effect.

Optimize Your Letter

There are areas of a page that are important torepparttar 128025 search engines but will not changerepparttar 128026 overall effectiveness of your sales letter. Therefore, these parts need to be highly optimized to give yourepparttar 128027 best chance of success - considering other important factors will largely be ignored.

Page Title: It is very important that you have a concise and targeted page title. When people visit your sales letter they may well look atrepparttar 128028 page title in their browser but it is your headline that will catch their attention. They won't look atrepparttar 128029 title and say "Nope, not for me". They'll be happy ifrepparttar 128030 title is a short phrase that matches up with what they were looking for and so willrepparttar 128031 search engines.

Keyword Density & Positioning: You can improverepparttar 128032 keyword density of a page by including it in bulleted lists, quotes and highlighted areas. Often, people will put a key part of their sales letter in a box or highlight it to reinforcerepparttar 128033 point. This is where you can get a few keywords in. After an important paragraph in your letter, you can either re-staterepparttar 128034 information or re-word it. Make sure you get keywords in here. It's very important that this is obviously an important point for your reader's benefit. Just re-stating something in another normal paragraph will look strange.

As I mentioned, bulleted lists are useful because they are short and torepparttar 128035 point - they don't have to read like a normal sentence or paragraph. So, make sure your main keyword is included in any bulleted lists - this could be a list of chapters that your book contains (if you are selling a book) or a list ofrepparttar 128036 benefits that your product will bringrepparttar 128037 purchaser.

Pay per click tracking

Written by Joel Strellner

Like many businesses that advertise online you are probably spending a portion, if not your entire advertising budget on PPC (pay per click) advertising. The problem many businesses have is being able to determinerepparttar most profitable avenue to continue pursuing in their advertising methods.

How to determinerepparttar 128009 best avenue

Typically, businesses rely onrepparttar 128010 stats provided byrepparttar 128011 PPC companies, but usually this isn't good enough. Sure, if you only advertise in Google AdWords or Overture this method may be sufficient, but what if you advertise with more than one PPC company or you advertise on banners, email and pop-ups/pop-unders also?

The solution is tracking. The only way to know if one of your avenues is performing better than another is to trackrepparttar 128012 users and determine where allrepparttar 128013 buyers/leads are coming from.

For example, say your candle company advertises in Google AdWords and on Overture forrepparttar 128014 key phrase "scented candle" and you receive, according to Google and Overture combined, 300 visitors, and from your own records 20 orders per day.

Without trackingrepparttar 128015 users at most you know that google gave you 120 visitors and Overture gave you 180 visitors (remember this is an example),repparttar 128016 times thatrepparttar 128017 users visited your website and of course that you received 20 orders for that day.

With tracking you would still know all ofrepparttar 128018 above information, however you would also know even more vital information like that out ofrepparttar 128019 180 visitors that overture gave you, 18 of your 20 orders came from them. You would also know (depending on how detailedrepparttar 128020 tracking was) what pages they looked at and if they have previously visited your site, among many other things.

How to implement PPC tracking

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