Optimizing Dynamic Pages - Part I

Written by Dale Goetsch

The Widget Queen You arerepparttar Widget Queen. You eat, breathe, and live widgets. You sell more widgets than anyone. You want to reach more widget customers, so you have decided to sell widgets onrepparttar 128000 web. You have spared no expense in designing and buildingrepparttar 128001 ultimate widget website. You have widget descriptions; you have widget specifications; you even have widget movies. The only thing your widget website does not have is visitors.

Off torepparttar 128002 search engines you go. You type inrepparttar 128003 phrase "left-handed blue widgets" and look atrepparttar 128004 results. All of your major competitors are listed. There are even competitors you have never heard of. But you,repparttar 128005 Widget Queen, do not have a listing there.

What's up with that? What follows is some very basic introductory material followed by some advanced technical details on dynamic sites and SEO.

What is a search engine? First of all, you need to understand what a search engine actually searches. When a potential visitor does a search in a search engine, such as Google or AllTheWeb/FAST, she is not really searchingrepparttar 128006 web; rather, she is looking at a database compiled by that search engine. This database consists ofrepparttar 128007 text and links fromrepparttar 128008 web pages that have been visited byrepparttar 128009 search engine's robot.

How is a search engine database compiled? Search engines compile these databases automatically using software programs called "robots" or "spiders". These automatic programs visit pages onrepparttar 128010 World Wide Web, much as humans visit web pages using browsers, by starting at some arbitrary location and following links. When a website owner "submits" a page to a search engine, in most cases she is supplyingrepparttar 128011 search engine's robot with a starting point for their automatic journey. Starting in that location,repparttar 128012 robot then follows links and thus "discovers" other pages in your website or visits other sites to which your site is linked. (This, byrepparttar 128013 way, is how search engines can find individual pages or whole sites that have never been submitted to them--if there is a link to one site from another site, chances are good that eventually a search engine robot is going to find that link and follow it.)

Even though robots visit pages like human visitors do, what they can do with what they "see" is quite different. When a human visitor uses a browser to view a web page, that visitor can readrepparttar 128014 text onrepparttar 128015 page, look at images, play movies, listen to sounds, submit information in forms, follow hyperlinks, and any number of other tasks. The human visitor really interacts withrepparttar 128016 site. The search engine robot, onrepparttar 128017 other hand, can only do a few of these things. It is this difference that can keep your dynamic page from being included inrepparttar 128018 search engine database.

KEYWORD POWER! Stop Fumbling Around In the Dark! Get Qualified Traffic Now!

Written by Jeff Smith

KEYWORD POWER! Stop Fumbling Around Inrepparttar Dark! Get Qualified Traffic Now!

If you had to take a stress test right now - while someone asks you how effective you are at selling a product online?

Would you show moderate frustration?

Register an "above average" score onrepparttar 127999 liklihood you will stranglerepparttar 128000 next person who mentions getting rich online?

Or are you ready to pullrepparttar 128001 plug onrepparttar 128002 who freaking thing, and start your own meat carving business?

You want to sell a product online, and everyone wants to tell you HOW to sell a product online....BUT....

What they DON'T tell you is that it all depends on 2 simple factors -- knowing what people want to buy AND what they search for when they are looking.

Listen: it's taken me over 1-year to learnrepparttar 128003 TRUE meaning of this one single word.

Everyone say KEYWORD.

Say it again -- KEYWORD.

Ok - with that out of our systems, let's look atrepparttar 128004 way that keywords can make your life simpler, massively increase your ability to sell products online AND...provide a formula you can repeat again and again -- until you're tired of making money.

KEYWORD Tip #1: Your Product Idea

Keywords tell you what people search for onrepparttar 128005 internet. Lots of searches for information means you can provide answers to urgent

Study keyword combinations, discover demand and supply ratios -- made faster with a tool like Adword Analyzer -- http://www.infoproductcreator.com/part/adwanalyze and you will have a window into product demand online.

KEYWORD Tip #2: Product Names and Titles That Sell

You know what people are looking for with keywords.

Figure out WHY they are usingrepparttar 128006 keywords and you haverepparttar 128007 perfect high-demand title that will sell you a ton of products.

KEYWORD Tip #3 Sales Pages That Sell Products Online

Your sales page is only converting 1 in 1,000 visitors into buyers?

Usually two main reasons - your copy sucks, or you are attractingrepparttar 128008 wrong people to your website.

Guess what?

Either way - KEYWORDS come torepparttar 128009 rescue.

Optimize your site for keywords that make sense for your product or service. Don't go general here, get really specific -- you want less traffic but more sales, not a TON of traffic and virtually no sales.

Cont'd on page 2 ==>
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