Optimize your Photos for the Web

Written by Kelly Paal


It doesn’t matter if your emailing photos of your grandson or putting images of your latest product on your online store. Too many people don’t consider optimizing their photos forrepparttar web. We’ve all been on too many web pages where it seemed thatrepparttar 132552 photos would never load, and sometimes they didn’t. So here are some steps to make sure that your photos show up on your site.

1. Always have a back up original format copy of your image. Never alterrepparttar 132553 original. Believe me you will regret it.

2. Crop to size. Make sure that you crop out any extra information that isn’t needed. Rememberrepparttar 132554 largerrepparttar 132555 photorepparttar 132556 longer it takes to load or send.

3. Resize to reduce pixels. There should be an option to resize according to pixels. You’re going to wantrepparttar 132557 largest size to be no more than 250 pixels or you can reducerepparttar 132558 dpi to no more than 96.

How designing a "helpful" website can kill product sales!

Written by Harold R. Fann


Think you need an "interesting" website, with lots of valuable content, interactivity, and frequent updates -- to keep visitors returning? Think again!

Enticing visitors with lots of free content and hoping for an impulse sale is a quick way to starve! Yet so many "how-to" publications and gurus tell you to design a full site with helpful, frequently-updated content for surfers. All completely wrong.

Selling SINGLE products

If you are selling one or two products, you need a one-page mini-site for each. You need to focus visitors' attention on each product - and keep it there!

Example: A writer put lots of wonderful, useful content up on his website -- which attracted lots of visitors. The problem? No sales! He's trying to sell newsletter subscriptions, but nobody is buying.

And why should they? They get tons of content already from him -- for free on his site! (Guess his mother never told him nobody will buy a cow if they getrepparttar milk for free?)

What should he do? He has only two choices: -- Kill most ofrepparttar 132550 content atrepparttar 132551 site. Makerepparttar 132552 site into a single-page compelling letter that would cause people to subscribe to his newsletter. -- Same as above, butrepparttar 132553 letter should sell signing up for a free e-letter. Then he could userepparttar 132554 free e-letter to sell subscriptions torepparttar 132555 paid newsletter.

Another example: My sister was selling a book "written" by her cat. She had a wonderful website, full of pictures, funny content, a page of advice from site visitors torepparttar 132556 cat, etc. The only problem? She was selling just 1 book a month.

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